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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details)
 3 Months Ended 9 Months Ended
Nov. 13, 2023
Aug. 01, 2022
Sep. 30, 2024
USD ($)
Sep. 30, 2023
USD ($)
Sep. 30, 2024
USD ($)
segment
Sep. 30, 2023
USD ($)
Dec. 31, 2023
USD ($)
Product Information [Line Items]              
Stock split 3            
Number of operating segments | segment         1    
Amount excess of FDIC limit     $ 903,200,000   $ 903,200,000   $ 755,500,000
Impairment of long lived assets         0 $ 0  
State beverage container deposit     12,500,000   12,500,000   10,100,000
Value added tax payment     2,000,000.0   2,000,000.0   800,000
Other current liabilities     500,000   500,000   $ 0
Freight expense     9,800,000 $ 16,100,000 38,200,000 45,200,000  
Marketing and advertising expense     64,400,000 46,700,000 170,300,000 114,200,000  
Research and development expense     300,000 500,000 800,000 1,000,000.0  
Exchange gain (loss)     300,000 (200,000) (400,000) (1,200,000)  
Foreign currency translation adjustments, net of income tax     $ 2,025,000 $ (664,000) $ 363,000 $ (660,000)  
Minimum              
Product Information [Line Items]              
Estimated Useful Life in Years     3 years   3 years    
Maximum              
Product Information [Line Items]              
Estimated Useful Life in Years     7 years   7 years    
Due to Pepsi              
Product Information [Line Items]              
Deferred costs amortized term   20 years     20 years