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REVENUE - Narrative (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended 12 Months Ended
Aug. 01, 2022
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Dec. 31, 2023
Dec. 31, 2022
Disaggregation of Revenue [Line Items]              
Revenue [1]   $ 265,748 $ 384,757 $ 1,023,433 $ 970,579    
Promotional allowance included as a reduction in revenue   110,300 88,600 $ 326,700 240,600    
First cancellable term       19 years      
Cancellable term thereafter       10 years      
Total payment $ 250,000            
Accrued distributor termination fees       $ (248) (3,986)    
Term agreement       50 years      
Term of fixed fees       5 years      
Royalty fees       $ 6,900      
Due to Pepsi              
Disaggregation of Revenue [Line Items]              
Accrued distributor termination fees $ 227,800         $ (38,300) $ 227,800
Sweden              
Disaggregation of Revenue [Line Items]              
Revenue   $ 9,500 $ 7,400 $ 30,700 $ 20,800    
[1] Includes $124.7 million and $547.8 million for the three and nine months ended September 30, 2024, respectively, and $248.6 million and $590.0 million for the three and nine months ended September 30, 2023, respectively, from a related party.