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RELATED PARTY TRANSACTIONS (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended 12 Months Ended
Aug. 01, 2022
Sep. 30, 2024
Sep. 30, 2024
Sep. 30, 2023
Dec. 31, 2023
Dec. 31, 2022
Related Party Transaction [Line Items]            
Accrued distributor termination fees     $ (248) $ (3,986)    
Operating lease liability   $ 5,551 $ 5,551      
Series A Preferred Stock            
Related Party Transaction [Line Items]            
Mezzanine equity, shares issued (in shares)   1,466,666 1,466,666   1,466,666  
Issuance of series A, fair value $ 832,500          
Related Party            
Related Party Transaction [Line Items]            
Mezzanine equity, shares issued (in shares) 1,500,000          
Percentage owned by pepsi 8.50%          
Accrued distributor termination fees $ 227,800       $ (38,300) $ 227,800
Revenue recognition, term 20 years   20 years      
Deferred contract asset in other assets $ 282,500          
Related Party | Series A Preferred Stock            
Related Party Transaction [Line Items]            
Issuance of series A, fair value 832,500          
Deferred contract asset in other assets, representing the excess $ 550,000          
Majority Shareholder | Building            
Related Party Transaction [Line Items]            
Monthly rent   $ 55        
Operating lease liability   $ 500 $ 500   $ 500