<SEC-DOCUMENT>0001829126-24-001621.txt : 20240315
<SEC-HEADER>0001829126-24-001621.hdr.sgml : 20240315
<ACCEPTANCE-DATETIME>20240315160509
ACCESSION NUMBER:		0001829126-24-001621
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240315
DATE AS OF CHANGE:		20240315

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Celsius Holdings, Inc.
		CENTRAL INDEX KEY:			0001341766
		STANDARD INDUSTRIAL CLASSIFICATION:	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
		ORGANIZATION NAME:           	04 Manufacturing
		IRS NUMBER:				202745790
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-34611
		FILM NUMBER:		24754662

	BUSINESS ADDRESS:	
		STREET 1:		2424 N. FEDERAL HWY
		STREET 2:		SUITE 208
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431
		BUSINESS PHONE:		561-276-2239

	MAIL ADDRESS:	
		STREET 1:		2424 N. FEDERAL HWY
		STREET 2:		SUITE 208
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	VECTOR VENTURES CORP.
		DATE OF NAME CHANGE:	20051018

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DeSantis Dean
		CENTRAL INDEX KEY:			0001993010
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		815 IDLEWYLD DRIVE
		CITY:			FORT LAUDERDALE
		STATE:			FL
		ZIP:			33301
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: DeSantis Dean -->
          <cik>0001993010</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001341766</issuerCik>
      <issuerName>Celsius Holdings, Inc.</issuerName>
      <secFileNumber>001-34611</secFileNumber>
      <issuerAddress>
        <com:street1>2422 N. Federal Highway</com:street1>
        <com:street2>Suite 208</com:street2>
        <com:city>Boca Raton,</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>33431</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>561-276-2239</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Dean DeSantis</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Affiliate(1)</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock(2)</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co., Inc.</name>
        <address>
          <com:street1>211 Main Street</com:street1>
          <com:city>San Francisco,</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94105</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>300000</noOfUnitsSold>
      <aggregateMarketValue>28959000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>232793007</noOfUnitsOutstanding>
      <approxSaleDate>03/14/2024</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>01/05/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Gift to Reporting Person</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Carl DeSantis</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>Y</isGiftTransaction>
      <donarAcquiredDate>01/14/2019</donarAcquiredDate>
      <amountOfSecuritiesAcquired>5806022</amountOfSecuritiesAcquired>
      <paymentDate>01/14/2019</paymentDate>
      <natureOfPayment>Conversion of Series C Preferred Stock</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>CD Financial, LLC(3)</name>
        <address>
          <com:street1>109 SE 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Celsius Holdings, Inc. Common Stock</securitiesClassTitle>
      <saleDate>03/04/2024</saleDate>
      <amountOfSecuritiesSold>4000000</amountOfSecuritiesSold>
      <grossProceeds>269824000.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>FN1: The seller is a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD Financial, Inc. ("CDF") and has shared voting and dispositive power with respect to shares of common stock of Celsius Holdings, Inc. ("CELH") held of record by CDF. FN2: Aggregate Market Value reported is based on the opening price of $96.53 on NASDAQ for CELH common stock the date hereof. FN3: Represents shares of CELH common stock sold by CDF to an unaffiliated third-party purchaser pursuant to a variable prepaid variable forward contract dated January 12, 2024 and amended on March 1, 2024.</remarks>
    <noticeSignature>
      <noticeDate>03/15/2024</noticeDate>
      <signature>/s/ Dean DeSantis</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
