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ACCOUNTS PAYABLE AND ACCRUED EXPENSES - Schedule of Accounts Payable and Accrued Expenses (Details) - USD ($) $ in Thousands | Dec. 31, 2024 | Dec. 31, 2023
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Payables and Accruals [Abstract] |  |  |
Accrued legal |  | $ 63,328 | $ 7,633
Accrued marketing |  | 34,774 | 18,252
Unbilled purchases |  | 13,754 | 11,851
Contractual co-packer obligations |  | 9,350 | 0
Accrued freight |  | 5,098 | 2,267
Other accrued expenses |  | 22,476 | 22,117
Accrued expenses | [1] | $ 148,780 | $ 62,120
[1] | Includes $0.2 million and $1.0 million to a related party as of December 31, 2024 and December 31, 2023, respectively.

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- Definition Carrying value as of the balance sheet date of obligations incurred and payable, pertaining to costs that are statutory in nature, are incurred on contractual obligations, or accumulate over time and for which invoices have not yet been received or will not be rendered. Examples include taxes, interest, rent and utilities. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer). + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Topic 210 -SubTopic 10 -Name Accounting Standards Codification -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02(20)) -Publisher FASB -URI https://asc.fasb.org/1943274/2147480566/210-10-S99-1 + Details
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- Definition Carrying value as of the balance sheet date of obligations incurred through that date and payable for the marketing, trade and selling of the entity's goods and services. Marketing costs would include expenditures for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services; costs of public relations and corporate promotions; and obligations incurred and payable for sales discounts, rebates, price protection programs, etc. offered to customers and under government programs. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer). + References No definition available. + Details
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