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INCOME TAXES - Deferred Tax Assets (Details) - USD ($) $ in Thousands | Dec. 31, 2024 | Dec. 31, 2023
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Income Tax Disclosure [Abstract] |  |
Net operating loss carryforwards | $ 10,869 | $ 3,441
Foreign disallowed interest carryforwards | 739 | 0
Deferred revenue | 43,289 | 45,907
Fixed assets | (7,742) | (3,338)
Pepsi valuation premium | (64,356) | (68,250)
Right of use liability | 3,566 | 157
Right of use asset | (4,527) | (275)
Distributor termination fees | 33,960 | 40,429
Stock-based compensation | 2,728 | 4,892
Accrued legal | 14,562 | 977
Inventory allowance | 6,033 | 8,244
Intangibles | (1,825) | (2,495)
Total deferred tax assets | 37,296 | 29,689
Valuation allowance | (927) | (2,496)
Net deferred tax assets | $ 36,369 | $ 27,193

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