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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details) $ in Thousands |  |  | 12 Months Ended
--- | --- | --- | ---
Nov. 13, 2023 | Aug. 01, 2022 | Dec. 31, 2024 USD ($) segment | Dec. 31, 2023 USD ($) | Dec. 31, 2022 USD ($)
Product Information [Line Items] |  |  |  |  |
Stock split conversion ratio | 3 |  |  |  |
Number of operating segments | segment |  |  | 1 |  |
Number of reporting segments | segment |  |  | 1 |  |
Cash, uninsured amount |  |  | $ 889,200 | $ 755,500 |
Impairment charge |  |  |  |  | $ 2,400
State beverage container deposit |  |  | 12,600 | 10,100 |
Value added tax payment |  |  | 1,700 | 800 |
Other current liabilities |  |  | 1,500 |  |
Freight |  |  | 50,700 | 58,700 | 26,800
Marketing and advertising expense |  |  | 221,600 | 160,000 | 85,100
Research and development expense |  |  | 1,000 | 1,700 | 400
Exchange losses |  |  | (1,700) | (1,200) | (400)
Foreign currency translation (loss) gain, net of income tax |  |  | $ (2,549) | $ 1,180 | $ (2,495)
Product Concentration Risk | Revenue Benchmark | Powder |  |  |  |  |
Product Information [Line Items] |  |  |  |  |
Total |  |  | 4.70% | 3.70% | 4.10%
Related Party |  |  |  |  |
Product Information [Line Items] |  |  |  |  |
Deferred revenue recognition, term |  | 20 years |  | 20 years |
Termination expense |  |  |  |  | $ 193,800
Minimum |  |  |  |  |
Product Information [Line Items] |  |  |  |  |
Property, plant, equipment useful life |  |  | 3 years |  |
Maximum |  |  |  |  |
Product Information [Line Items] |  |  |  |  |
Property, plant, equipment useful life |  |  | 15 years |  |

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