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INCOME TAXES - Effective Income Taxes Reconciliation (Details) | 12 Months Ended
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Dec. 31, 2024 | Dec. 31, 2023 | Dec. 31, 2022
Income Tax Disclosure [Abstract] |  |  |
U.S. Statutory federal rate | 21.00% | 21.00% | 21.00%
State taxes, net of federal benefit | 6.20% | 4.70% | (3.90%)
Earnings in jurisdictions with tax rates differing from U.S. federal rate | 3.30% | 0.10% | 0.00%
Tax effect of Pepsi valuation premium | 0.00% | 0.00% | (38.90%)
Stock based compensation | (5.20%) | (3.40%) | (0.90%)
Change in valuation allowance | (0.70%) | (0.30%) | 0.40%
Change in deferred balances | 0.20% | 0.30% | 0.00%
Other | 0.90% | (0.20%) | (0.40%)
Effective tax rate | 25.70% | 22.20% | (22.70%)

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