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REVENUE - Narrative (Details) - USD ($) $ in Thousands |  | 12 Months Ended
--- | --- | ---
Aug. 01, 2022 | Dec. 31, 2024 | Dec. 31, 2023 | Dec. 31, 2022
Disaggregation of Revenue [Line Items] |  |  |  |  |
Promotional allowance included as a reduction of revenue |  |  | $ 455,100 | $ 315,200 | $ 158,500
Accrued promotional allowance | [1] |  | 135,948 | 99,787 |
Accrued distributor termination fees |  |  | $ (248) | (3,739) | $ 3,986
Written notice for cancellation |  |  | 12 months |  |
Related Party |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Accrued distributor termination fees |  |  | $ 227,800 | (38,300) |
Pepsi |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Total payment |  | $ 250,000 |  |  |
Accrued distributor termination fees |  | $ 227,800 |  | $ (34,800) |
Second cancellable term |  |  | 29 years |  |
Third cancellable term |  |  | 10 years |  |
[1] | Includes $75.1 million and $51.8 million to a related party as of December 31, 2024 and December 31, 2023, respectively.

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