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INCOME TAXES (Tables)

12 Months Ended

Dec. 31, 2024

Income Tax Disclosure [Abstract]

Schedule of Domestic and Foreign Components

The domestic and foreign components of the Company's income (loss) before provision for income taxes were as follows:

			2024						2023						2022
Domestic			$	266,060					$	291,203					$	(151,551)
Foreign			(71,010)						546						(1,113)
Net income (loss) before provision for income taxes			$	195,050					$	291,749					$	(152,664)

Schedule of Provision for Income Taxes

The provision for income tax expense consisted of the following:

Current						2024						2023						2022
Domestic						$	43,321					$	79,840					$	10,498
State and local						15,536						27,596						2,601
Foreign						294						192						—
Current federal, state and local, tax expense						$	59,151					$	107,628					$	13,099

Deferred						2024						2023						2022
Domestic						$	1,000					$	(34,535)					$	18,558
State and local						(178)						(8,261)						4,034
Foreign						(9,997)						116						(1,073)
Deferred federal, state and local, tax expense						$	(9,175)					$	(42,680)					$	21,519
Provision for income taxes						$	49,976					$	64,948					$	34,618

Schedule of Effective Rate on Income Before Provision (Benefit) for Income Taxes

The reconciliation of the U.S. federal statutory rate to the effective rate on net income (loss) before taxes is as follows:

			2024						2023						2022
U.S. Statutory federal rate			21.0		%				21.0		%				21.0		%
State taxes, net of federal benefit			6.2		%				4.7		%				(3.9)		%
Earnings in jurisdictions with tax rates differing from U.S. federal rate			3.3		%				0.1		%				—		%
Tax effect of Pepsi valuation premium			—		%				—		%				(38.9)		%
Stock based compensation			(5.2)		%				(3.4)		%				(0.9)		%
Change in valuation allowance			(0.7)		%				(0.3)		%				0.4		%
Change in deferred balances			0.2		%				0.3		%				—		%
Other			0.9		%				(0.2)		%				(0.4)		%
Effective tax rate			25.7		%				22.2		%				(22.7)		%

Schedule of Deferred Tax Assets

Deferred tax assets and liabilities consisted of the following:

			December 31, 2024						December 31, 2023
Net operating loss carryforwards			$	10,869					$	3,441
Foreign disallowed interest carryforwards			739						—
Deferred revenue			43,289						45,907
Fixed assets			(7,742)						(3,338)
Pepsi valuation premium			(64,356)						(68,250)
Right of use liability			3,566						157
Right of use asset			(4,527)						(275)
Distributor termination fees			33,960						40,429
Stock-based compensation			2,728						4,892
Accrued legal			14,562						977
Inventory allowance			6,033						8,244
Intangibles			(1,825)						(2,495)
Total deferred tax assets			37,296						29,689
Valuation allowance			(927)						(2,496)
Net deferred tax assets			$	36,369					$	27,193

Schedule of Reconciliation of the Beginning and Ending Amounts of Unrecognized Tax Benefits

A reconciliation of the beginning and ending amounts of unrecognized tax benefits is as follows:

			2024						2023
Gross unrecognized tax benefit, beginning of period			$	1,257					$	702
Additions based on tax positions related to the current year			410						555
Additions based on tax positions related to the prior years			—						—
Reductions due to lapse in statute of limitations and settlements			(255)						—
Gross unrecognized tax benefit, end of period			$	1,412					$	1,257

Summary of the Filing Jurisdictions and Open Tax Years

The Company files U.S., state, and foreign income tax returns in jurisdictions with various statutes of limitations. Below is a summary of the filing jurisdictions and open tax years:

			Open Years
U.S. Federal			2021-2023
U.S. State and local			2020-2023
Non-U.S.			2018-2023

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