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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details)
$ in Thousands
 12 Months Ended
Nov. 13, 2023
Aug. 01, 2022
Dec. 31, 2024
USD ($)
segment
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
Product Information [Line Items]          
Stock split conversion ratio 3        
Number of operating segments | segment     1    
Number of reporting segments | segment     1    
Cash, uninsured amount     $ 889,200 $ 755,500  
Impairment charge         $ 2,400
State beverage container deposit     12,600 10,100  
Value added tax payment     1,700 800  
Other current liabilities     1,500    
Freight     50,700 58,700 26,800
Marketing and advertising expense     221,600 160,000 85,100
Research and development expense     1,000 1,700 400
Exchange losses     (1,700) (1,200) (400)
Foreign currency translation (loss) gain, net of income tax     $ (2,549) $ 1,180 $ (2,495)
Product Concentration Risk | Revenue Benchmark | Powder          
Product Information [Line Items]          
Total     4.70% 3.70% 4.10%
Related Party          
Product Information [Line Items]          
Deferred revenue recognition, term   20 years   20 years  
Termination expense         $ 193,800
Minimum          
Product Information [Line Items]          
Property, plant, equipment useful life     3 years    
Maximum          
Product Information [Line Items]          
Property, plant, equipment useful life     15 years