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REVENUE - Narrative (Details) - USD ($)
$ in Thousands
 12 Months Ended
Aug. 01, 2022
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Disaggregation of Revenue [Line Items]        
Promotional allowance included as a reduction of revenue   $ 455,100 $ 315,200 $ 158,500
Accrued promotional allowance [1]   135,948 99,787  
Accrued distributor termination fees   $ (248) (3,739) $ 3,986
Written notice for cancellation   12 months    
Related Party        
Disaggregation of Revenue [Line Items]        
Accrued distributor termination fees   $ 227,800 (38,300)  
Pepsi        
Disaggregation of Revenue [Line Items]        
Total payment $ 250,000      
Accrued distributor termination fees $ 227,800   $ (34,800)  
Second cancellable term   29 years    
Third cancellable term   10 years    
[1] Includes $75.1 million and $51.8 million to a related party as of December 31, 2024 and December 31, 2023, respectively.