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GOODWILL AND INTANGIBLES - Narrative (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Nov. 01, 2024
Goodwill [Line Items]        
Intangibles including goodwill $ 71,600 $ 14,200    
Goodwill 71,582 14,173    
Impairment charge     $ 2,400  
Amortization of intangibles 600 $ 500 $ 500  
Big Beverages Contract Manufacturing, LLC        
Goodwill [Line Items]        
Goodwill $ 58,300     $ 58,257