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INCOME TAXES - Effective Income Taxes Reconciliation (Details)	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Income Tax Disclosure [Abstract]
U.S. Statutory federal rate	21.00%	21.00%	21.00%
State taxes, net of federal benefit	6.20%	4.70%	(3.90%)
Earnings in jurisdictions with tax rates differing from U.S. federal rate	3.30%	0.10%	0.00%
Tax effect of Pepsi valuation premium	0.00%	0.00%	(38.90%)
Stock based compensation	(5.20%)	(3.40%)	(0.90%)
Change in valuation allowance	(0.70%)	(0.30%)	0.40%
Change in deferred balances	0.20%	0.30%	0.00%
Other	0.90%	(0.20%)	(0.40%)
Effective tax rate	25.70%	22.20%	(22.70%)

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