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SEGMENT REPORTING - Schedule of Reportable Segment (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Segment Reporting, Asset Reconciling Item [Line Items]      
Revenue [1] $ 1,355,630 $ 1,318,014 $ 653,604
Freight 50,700 58,700 26,800
Gross profit 680,207 633,139 270,869
Other Income 39,322 25,383 5,137
Net income (loss) before provision for income taxes 195,050 291,749 (152,664)
Provision for income taxes (49,976) (64,948) (34,618)
Net income (loss) 145,074 226,801 (187,282)
Reportable Segment      
Segment Reporting, Asset Reconciling Item [Line Items]      
Revenue 1,355,630 1,318,014 653,604
Cost of sales (excluding freight) 624,677 626,205 355,954
Freight 50,746 58,670 26,781
Gross profit 680,207 633,139 270,869
Selling and Marketing Expenses (350,794) (264,108) (352,883)
General and Administrative Expenses (173,685) (102,665) (75,787)
Other Income 39,322 25,383 5,137
Net income (loss) before provision for income taxes 195,050 291,749 (152,664)
Provision for income taxes (49,976) (64,948) (34,618)
Net income (loss) $ 145,074 $ 226,801 $ (187,282)
[1] Includes $742.0 million, $782.3 million and $142.3 million for the years ended December 31, 2024, 2023 and 2022, respectively, from a related party