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REVENUE - Narrative (Details) - USD ($) $ in Thousands |  | 3 Months Ended | 12 Months Ended |  |
--- | --- | --- | --- | --- | ---
Aug. 01, 2022 | Mar. 31, 2025 | Dec. 31, 2023 | Dec. 31, 2024 | Mar. 31, 2024
Disaggregation of Revenue [Line Items] |  |  |  |  |  |
Promotional allowance included as a reduction of revenue |  |  | $ 110,200 |  |  | $ 95,000
Accrued promotional allowance | [1] |  | $ 151,327 |  | $ 135,948 |
Written notice for cancellation |  |  | 12 months |  |  |
Pepsi |  |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |  |
Second cancellable term |  |  | 29 years |  |  |
Third cancellable term |  |  | 10 years |  |  |
Total payment |  | $ 250,000 |  |  |  |
Accrued distributor termination fees |  | $ 227,800 |  | $ (34,800) |  |
[1] | Includes $88.7 million and $75.1 million due to a related party as of March 31, 2025 and December 31, 2024, respectively.

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