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REVENUE - Narrative (Details) - USD ($)
$ in Thousands
 3 Months Ended 12 Months Ended
Aug. 01, 2022
Mar. 31, 2025
Dec. 31, 2023
Dec. 31, 2024
Mar. 31, 2024
Disaggregation of Revenue [Line Items]          
Promotional allowance included as a reduction of revenue   $ 110,200     $ 95,000
Accrued promotional allowance [1]   $ 151,327   $ 135,948  
Written notice for cancellation   12 months      
Pepsi          
Disaggregation of Revenue [Line Items]          
Second cancellable term   29 years      
Third cancellable term   10 years      
Total payment $ 250,000        
Accrued distributor termination fees $ 227,800   $ (34,800)    
[1] Includes $88.7 million and $75.1 million due to a related party as of March 31, 2025 and December 31, 2024, respectively.