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GOODWILL AND INTANGIBLES - Schedule of Accumulated Amortization of Intangible Assets (Details) - USD ($) $ in Thousands | 3 Months Ended | 6 Months Ended | 12 Months Ended
--- | --- | --- | ---
Jun. 30, 2025 | Jun. 30, 2025 | Dec. 31, 2024
Definite-lived intangible assets |  |  |
Less: accumulated amortization | $ (9,029) | $ (9,029) | $ (2,692)
Total | 118,115 | 118,115 | 11,778
Indefinite-lived intangibles assets |  |  |
Brands | 1,104,482 | 1,104,482 | 435
Less: impairment | (500) | (482) | 0
Indefinite-lived intangible assets | 1,104,000 | 1,104,000 | 435
Customer relationships-net |  |  |
Definite-lived intangible assets |  |  |
Definite-lived intangible assets | 126,644 | 126,644 | 13,970
Indefinite-lived intangibles assets |  |  |
Intangible assets, net (excluding goodwill) | $ 117,726 | $ 117,726 | 11,306
Customer relationships-net | Minimum |  |  |
Indefinite-lived intangibles assets |  |  |
Estimated Useful Life in Years | 5 years | 5 years |
Customer relationships-net | Maximum |  |  |
Indefinite-lived intangibles assets |  |  |
Estimated Useful Life in Years | 25 years | 25 years |
Brands |  |  |
Definite-lived intangible assets |  |  |
Definite-lived intangible assets | $ 500 | $ 500 | 500
Indefinite-lived intangibles assets |  |  |
Intangible assets, net (excluding goodwill) | $ 1,104,389 | $ 1,104,389 | $ 907
Estimated Useful Life in Years | 3 years | 3 years |

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