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ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Tables)

6 Months Ended

Jun. 30, 2025

Payables and Accruals [Abstract]

Schedule of Accrued Expenses

Accrued expenses consisted of the following:

			June 30, 2025						December 31, 2024
Accrued legal			$	62,697					$	63,328
Accrued marketing			54,316						34,774
Unbilled purchases			39,442						13,754
Accrued freight			25,337						5,098
Contractual co-packer obligations			6,565						9,350
Other accrued expenses			37,502						22,476
Accrued expenses			$	225,859					$	148,780

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- Definition

Tabular disclosure of the (a) carrying value as of the balance sheet date of liabilities incurred (and for which invoices have typically been received) and payable to vendors for goods and services received that are used in an entity's business (accounts payable); (b) other payables; and (c) accrued liabilities. Examples include taxes, interest, rent and utilities. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer). An alternative caption includes accrued expenses.

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