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GOODWILL AND INTANGIBLES - Schedule of Accumulated Amortization of Intangible Assets (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2025
Jun. 30, 2025
Dec. 31, 2024
Definite-lived intangible assets      
Less: accumulated amortization $ (9,029) $ (9,029) $ (2,692)
Total 118,115 118,115 11,778
Indefinite-lived intangibles assets      
Brands 1,104,482 1,104,482 435
Less: impairment (500) (482) 0
Indefinite-lived intangible assets 1,104,000 1,104,000 435
Customer relationships-net      
Definite-lived intangible assets      
Definite-lived intangible assets 126,644 126,644 13,970
Indefinite-lived intangibles assets      
Intangible assets, net (excluding goodwill) $ 117,726 $ 117,726 11,306
Customer relationships-net | Minimum      
Indefinite-lived intangibles assets      
Estimated Useful Life in Years 5 years 5 years  
Customer relationships-net | Maximum      
Indefinite-lived intangibles assets      
Estimated Useful Life in Years 25 years 25 years  
Brands      
Definite-lived intangible assets      
Definite-lived intangible assets $ 500 $ 500 500
Indefinite-lived intangibles assets      
Intangible assets, net (excluding goodwill) $ 1,104,389 $ 1,104,389 $ 907
Estimated Useful Life in Years 3 years 3 years