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REVENUE - Narrative (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended
Aug. 01, 2022
Jun. 30, 2025
Jun. 30, 2024
Jun. 30, 2025
Jun. 30, 2024
Dec. 31, 2024
Disaggregation of Revenue [Line Items]            
Promotional allowance included as a reduction of revenue   $ 189,700 $ 121,400 $ 299,900 $ 216,400  
Accrued promotional allowance [1]   $ 200,169   $ 200,169   $ 135,948
Written notice for cancellation       12 months    
Pepsi            
Disaggregation of Revenue [Line Items]            
Second cancellable term       29 years    
Third cancellable term       10 years    
Total payment $ 250,000          
Accrued distributor termination fees $ 227,800          
[1] Includes $94.8 million and $75.1 million due to a related party as of June 30, 2025 and December 31, 2024, respectively.