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ACQUISITIONS - Narrative (Details) - USD ($)
$ / shares in Units, $ in Thousands
3 Months Ended 6 Months Ended
Apr. 01, 2025
Feb. 20, 2025
Nov. 01, 2024
Jun. 30, 2025
Jun. 30, 2025
Jun. 30, 2024
Dec. 31, 2024
Asset Acquisition [Line Items]              
Contingent consideration       $ 25,000 $ 25,000   $ 0
Change in fair value of contingent consideration         (13,800) $ 0  
Goodwill       802,234 802,234   $ 71,582
Payments to acquire businesses, net of cash acquired         1,256,351 $ 0  
Alani Nu              
Asset Acquisition [Line Items]              
Common stock (in shares) 22,451,224 22,451,224          
Accrued liability $ 25,000 $ 25,000          
Contingent consideration 11,200     25,000 25,000    
Change in fair value of contingent consideration         13,800    
Common stock issued ( in USD per share)   $ 32.16          
Closing share price (in USD per share)   $ 35.73          
Goodwill $ 728,943            
Net revenue       301,200      
Net income       93,600      
Transaction costs       15,700 24,800    
Payments to acquire businesses, net of cash acquired       1,256,400      
Big Beverages Acquisition              
Asset Acquisition [Line Items]              
Goodwill       $ 58,257 $ 58,257    
Outstanding voting equity interests (as a percent)     100.00%        
Payments to acquire businesses, net of cash acquired     $ 75,300        
Cash acquired     1,500        
Integration costs     $ 300