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GOODWILL AND INTANGIBLES | 9 Months Ended
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Sep. 30, 2025
Goodwill and Intangible Assets Disclosure [Abstract] |
GOODWILL AND INTANGIBLES | GOODWILL AND INTANGIBLES Goodwill consisted of the following:
|  | Goodwill
Balance at December 31, 2024 |  | $71,582
Alani Nu Acquisition |  | 731,812
Rockstar Acquisition |  | 109,827
Foreign currency translation |  | 1,736
Balance at September 30, 2025 |  | $914,957
The carrying amounts and accumulated amortization of intangible assets, net of the impact of foreign exchange rate fluctuations, as of September 30, 2025 and December 31, 2024 were as follows:
| Estimated Useful Life in Years |  | September 30, 2025 |  | December 31, 2024
Definite-lived intangible assets |  |  |  |  |
Customer relationships | 5 - 25 |  | $132,171 |  | $13,970
Brands | 3 |  | 500 |  | 500
Less: accumulated amortization |  |  | (14,857) |  | (2,692)
Definite-lived intangible assets, net |  |  | $117,814 |  | $11,778
Indefinite-lived intangibles assets |  |  |  |  |
Brands | indefinite |  | $1,280,487 |  | $435
Less: impairment[1] |  |  | (482) |  | —
Indefinite-lived intangible assets |  |  | $1,280,005 |  | $435
Brands-net |  |  | $1,280,353 |  | $907
Customer relationships-net |  |  | $117,466 |  | $11,306
[1] During the second quarter of 2025, the Company reassessed the remaining carrying value of the Func Foods brand name intangible asset. The Company recorded a non-cash impairment charge of $0.5 million (including the impact of foreign exchange) to fully write off the remaining carrying amount of the Func Foods brand name. This charge is included within ot her (expense) income on the condensed consolidated statements of operations and comprehensive income. The following table reflects the future estimated annualized amortization expense related to definite-lived intangible assets:
2025 |  | $5,913
2026 |  | 23,653
2027 |  | 23,625
2028 |  | 23,486
2029 |  | 23,486
Thereafter |  | 17,651
Total |  | $117,814
As of September 30, 2025 and December 31, 2024, there were no indicators of goodwill or intangible asset impairment. Intangible asset amortization expense for the three months ended September 30, 2025 and 2024 was approximately $5.8 million an d $0.1 million, respectively. Amortization expense for the nine months ended September 30, 2025 and 2024 was approximately $11.8 million and $0.4 million, respectively. Amortization expense is primarily included in selling, general and administrative expenses.

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 350 -SubTopic 30 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/350-30/tableOfContent Reference 2: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 350 -SubTopic 20 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/350-20/tableOfContent + Details
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