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REVENUE - Narrative (Details) - USD ($) $ in Thousands | 3 Months Ended | 9 Months Ended |  |
--- | --- | --- | --- | ---
Sep. 30, 2025 | Sep. 30, 2024 | Sep. 30, 2025 | Sep. 30, 2024 | Aug. 28, 2025 | Dec. 31, 2024
Disaggregation of Revenue [Line Items] |  |  |  |  |  |  |
Promotional allowance included as a reduction of revenue |  | $ 246,000 | $ 110,300 | $ 545,900 | $ 326,700 |  |
Accrued promotional allowance | [1] | $ 234,068 |  | $ 234,068 |  |  | $ 135,948
Pepsi |  |  |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |  |  |
Contract asset |  |  |  |  |  | $ 598,800 |
Asset, revenue recognition term |  |  |  |  |  | 17 years |
Deferred revenue recognition, term |  |  |  | 17 years |  |  |
[1] | Includes $95.3 million and $75.1 million due to a related party as of September 30, 2025 and December 31, 2024, respectively.

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