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RELATED PARTY TRANSACTIONS - Narrative (Details) $ in Thousands |  |  | 1 Months Ended | 9 Months Ended |
--- | --- | --- | --- | --- | ---
Aug. 28, 2025 USD ($) member shares | Aug. 01, 2022 USD ($) shares | Aug. 31, 2025 USD ($) member shares | Aug. 31, 2022 USD ($) shares | Sep. 30, 2025 USD ($) shares | Sep. 30, 2024 USD ($) | Dec. 31, 2024 USD ($) shares
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |
Modification of Series A convertible preferred stock | [1] |  |  |  |  | $ 27,867 | $ 0 |
Restricted cash |  |  |  |  |  | 126,508 |  | $ 0
Prepaid expenses and other current assets | [2] |  |  |  |  | 163,395 |  | 18,759
Accrued distributor termination fees |  |  |  |  |  | 252,953 |  | $ 0
Rockstar |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |
Shares issued and sold (in shares) | shares |  | 390,000 |  | 390,000 |  |  |  |
Conversion of shares (in shares) | shares |  |  |  | 29 |  |  |  |
Number of additional members designated | member |  | 1 |  | 1 |  |  |  |
Aggregate purchase price in cash |  | $ 585,000 |  | $ 585,000 |  |  |  |
Estimated fair value |  | 935,787 |  | 935,800 |  |  |  |
Related Party |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |
Deferred contract asset in other assets |  |  |  |  | $ 282,500 |  |  |
Restricted cash |  |  |  |  |  | 126,500 |  |
Prepaid expenses and other current assets |  |  |  |  |  | $ 126,600 |  |
Accrued distributor termination fees |  | 253,000 |  |  |  |  |  |
Series A Convertible Preferred Stock |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |
Mezzanine equity, shares issued (in shares) | shares |  |  |  |  | 1,500,000 | 1,466,666 |  | 1,466,666
Issuance of preferred stock fair value |  |  | $ 832,500 |  |  |  |  |
Modification of Series A convertible preferred stock |  |  |  |  |  | $ 27,900 |  |
Series A Convertible Preferred Stock | Rockstar |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |
Mezzanine equity, shares issued (in shares) | shares |  |  | 1,466,666 |  |  |  |  |
Estimated fair value |  | $ 27,867 |  |  |  |  |  |
Series A Convertible Preferred Stock | Related Party |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |
Issuance of deferred contract asset in other assets excess |  |  |  |  | $ 550,000 |  |  |
Issuance of preferred stock fair value |  |  |  |  | $ 832,500 |  |  |
Modification of Series A convertible preferred stock |  |  |  | $ 27,900 |  |  |  |
[1] | [1] Amounts in this line item are associated with a related party for all periods presented. The non-cash proceeds were used for the ASC 606 upfront payment to customer and the Rockstar purchase consideration as part of the Pepsi Transactions, see Note 5. Acquisitions.
[2] | Includes $126.6 million from a related party as of September 30, 2025 and no related party balance as of December 31, 2024.

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