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SEGMENT REPORTING
 9 Months Ended
Sep. 30, 2025
Segment Reporting [Abstract]  
SEGMENT REPORTING SEGMENT REPORTING
The Company adopted the provisions of Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures as of
December 31, 2024.
The Company functions as a single operating and reportable segment because its operations and strategies are centrally designed
and executed, and remain significantly similar across these regions. The CODM evaluates operating results and allocates resources
on a consolidated basis due to the significant economic interdependencies between the Company's geographical operations and
brands.
The Company determined that neither the Alani Nu nor Rockstar brands constitute separate operating or reportable segments. Their
operations are being integrated into the Company’s existing business functions to ensure unified strategy execution across brands
and are managed within the Company’s current organizational structure rather than as separate business units. As a result, beginning
on their respective closing dates, the results from Alani Nu and Rockstar are included within the Company's single operating and
reportable segment.
The following table reflects certain financial data for the Company's single reportable segment:
Three Months Ended September
30,
Nine Months Ended September
30,
2025
2024
2025
2024
Revenue
$725,106
$265,748
$1,793,641
$1,023,433
Cost of revenue (excluding freight)
(314,295)
(133,722)
(775,046)
(471,748)
Freight
(38,532)
(9,797)
(93,092)
(38,151)
Gross profit
372,279
122,229
925,503
513,534
Selling and marketing expenses
(147,831)
(99,989)
(379,569)
(266,737)
General and administrative expenses
(57,740)
(25,454)
(184,230)
(72,573)
Distributor termination fees
(246,707)
—
(246,707)
—
Other (expense) income, net
(8,032)
11,389
(12,570)
31,043
Net (loss) income before provision for income taxes
$(88,031)
$8,175
$102,427
$205,267
Provision for income taxes
27,017
(1,819)
(19,167)
(41,317)
Net (loss) income
$(61,014)
$6,356
$83,260
$163,950