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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2025 USD ($)	Sep. 30, 2024 USD ($)	Sep. 30, 2025 USD ($) segment	Sep. 30, 2024 USD ($)	Jun. 30, 2025 USD ($)	Apr. 01, 2025 USD ($)	Dec. 31, 2024 USD ($)
Product Information [Line Items]
Contingent consideration	$ 25,000		$ 25,000				$ 0
Number of operating segments | segment			1
Number of reporting segments | segment			1
Marketing and advertising expense	$ 87,400	$ 64,400	$ 223,300	$ 170,300
Product Concentration Risk | Revenue Benchmark | Functional Energy Drinks
Product Information [Line Items]
Concentration risk (as a percent)	95.00%	94.50%	94.10%	95.40%
Alani Nu
Product Information [Line Items]
Contingent consideration	$ 25,000		$ 25,000		$ 25,000	$ 11,200

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Amount of liability recognized arising from contingent consideration in a business combination, expected to be settled within one year or the normal operating cycle, if longer.

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