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REVENUE - Narrative (Details) - USD ($) $ in Thousands		3 Months Ended		9 Months Ended
		Sep. 30, 2025	Sep. 30, 2024	Sep. 30, 2025	Sep. 30, 2024	Aug. 28, 2025	Dec. 31, 2024
Disaggregation of Revenue [Line Items]
Promotional allowance included as a reduction of revenue		$ 246,000	$ 110,300	$ 545,900	$ 326,700
Accrued promotional allowance	[1]	$ 234,068		$ 234,068			$ 135,948
Pepsi
Disaggregation of Revenue [Line Items]
Contract asset						$ 598,800
Asset, revenue recognition term						17 years
Deferred revenue recognition, term				17 years
[1] Includes $95.3 million and $75.1 million due to a related party as of September 30, 2025 and December 31, 2024, respectively.

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