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ACQUISITIONS - Narrative (Details) - USD ($)
$ / shares in Units, $ in Thousands
 1 Months Ended 3 Months Ended 6 Months Ended 9 Months Ended 12 Months Ended
Aug. 28, 2025
Apr. 01, 2025
Feb. 20, 2025
Nov. 01, 2024
Sep. 30, 2025
Aug. 31, 2025
Sep. 30, 2025
Sep. 30, 2025
Sep. 30, 2025
Sep. 30, 2024
Dec. 31, 2024
Jun. 30, 2025
Aug. 31, 2022
Aug. 01, 2022
Asset Acquisition [Line Items]                            
Goodwill         $ 914,957   $ 914,957 $ 914,957 $ 914,957   $ 71,582      
Contingent consideration         $ 25,000   $ 25,000 $ 25,000 25,000   $ 0      
Change in fair value of contingent consideration                 (13,800) $ 0        
Payments to acquire businesses, net of cash acquired                 $ 1,278,769 $ 0        
Series A Convertible Preferred Stock                            
Asset Acquisition [Line Items]                            
Mezzanine equity, par value (in USD per share)         $ 0.001   $ 0.001 $ 0.001 $ 0.001   $ 0.001      
Mezzanine equity, shares issued (in shares)         1,466,666   1,466,666 1,466,666 1,466,666   1,466,666   1,500,000  
Rockstar                            
Asset Acquisition [Line Items]                            
Shares issued and sold (in shares) 390,000         390,000                
Mezzanine equity, par value (in USD per share) $ 0.001                          
Goodwill $ 109,827                          
Net revenue         $ 12,200                  
Net income         8,500                  
Other income         6,600                  
Transaction costs             $ 10,700   $ 10,700          
Cash acquired $ 29,156                          
Rockstar | Series A Convertible Preferred Stock                            
Asset Acquisition [Line Items]                            
Mezzanine equity, shares issued (in shares)                           1,466,666
Alani Nu                            
Asset Acquisition [Line Items]                            
Shares issued and sold (in shares)   22,451,224 22,451,224                      
Goodwill   $ 731,812                        
Net revenue               $ 633,200            
Transaction costs                 24,800          
Accrued liability   25,000 $ 25,000                      
Contingent consideration   $ 11,200     25,000   25,000 25,000 25,000     $ 25,000    
Change in fair value of contingent consideration                 13,800          
Common stock issued (in USD per share)     $ 32.16                      
Closing share price (in USD per share)     $ 35.73                      
Measurement period adjustment recorded to property, plant and equipment                 2,900          
Payments to acquire businesses, net of cash acquired                 1,278,800          
Big Beverages Acquisition                            
Asset Acquisition [Line Items]                            
Goodwill         $ 58,257   $ 58,257 $ 58,257 $ 58,257          
Outstanding voting equity interests (as a percent)       100.00%                    
Payments to acquire businesses, net of cash acquired       $ 75,300                    
Cash acquired       $ 1,500                    
Integration costs                     $ 300