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RELATED PARTY TRANSACTIONS - Narrative (Details)
$ in Thousands
 1 Months Ended 9 Months Ended
Aug. 28, 2025
USD ($)
member
shares
Aug. 01, 2022
USD ($)
shares
Aug. 31, 2025
USD ($)
member
shares
Aug. 31, 2022
USD ($)
shares
Sep. 30, 2025
USD ($)
shares
Sep. 30, 2024
USD ($)
Dec. 31, 2024
USD ($)
shares
Related Party Transaction [Line Items]              
Modification of Series A convertible preferred stock [1]         $ 27,867 $ 0  
Restricted cash         126,508   $ 0
Prepaid expenses and other current assets [2]         163,395   18,759
Accrued distributor termination fees         252,953   $ 0
Rockstar              
Related Party Transaction [Line Items]              
Shares issued and sold (in shares) | shares 390,000   390,000        
Conversion of shares (in shares) | shares     29        
Number of additional members designated | member 1   1        
Aggregate purchase price in cash $ 585,000   $ 585,000        
Estimated fair value 935,787   935,800        
Related Party              
Related Party Transaction [Line Items]              
Deferred contract asset in other assets       $ 282,500      
Restricted cash         126,500    
Prepaid expenses and other current assets         $ 126,600    
Accrued distributor termination fees 253,000            
Series A Convertible Preferred Stock              
Related Party Transaction [Line Items]              
Mezzanine equity, shares issued (in shares) | shares       1,500,000 1,466,666   1,466,666
Issuance of preferred stock fair value   $ 832,500          
Modification of Series A convertible preferred stock         $ 27,900    
Series A Convertible Preferred Stock | Rockstar              
Related Party Transaction [Line Items]              
Mezzanine equity, shares issued (in shares) | shares   1,466,666          
Estimated fair value $ 27,867            
Series A Convertible Preferred Stock | Related Party              
Related Party Transaction [Line Items]              
Issuance of deferred contract asset in other assets excess       $ 550,000      
Issuance of preferred stock fair value       $ 832,500      
Modification of Series A convertible preferred stock     $ 27,900        
[1] [1]  Amounts in this line item are associated with a related party for all periods presented. The non-cash proceeds were used for the ASC 606 upfront payment to
customer and the Rockstar purchase consideration as part of the Pepsi Transactions, see Note 5. Acquisitions.
[2] Includes $126.6 million from a related party as of September 30, 2025 and no related party balance as of December 31, 2024.