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SEGMENT REPORTING - Schedule of Reportable Segment (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2025
Jun. 30, 2025
Mar. 31, 2025
Sep. 30, 2024
Jun. 30, 2024
Mar. 31, 2024
Sep. 30, 2025
Sep. 30, 2024
Segment Reporting, Asset Reconciling Item [Line Items]                
Revenue [1] $ 725,106     $ 265,748     $ 1,793,641 $ 1,023,433
Gross profit 372,279     122,229     925,503 513,534
Other (expense) income, net (8,032)     11,389     (12,570) 31,043
Net (loss) income before provision for income taxes (88,031)     8,175     102,427 205,267
Provision for income taxes 27,017     (1,819)     (19,167) (41,317)
Net (loss) income (61,014) $ 99,855 $ 44,419 6,356 $ 79,783 $ 77,811 83,260 163,950
Reportable Segment                
Segment Reporting, Asset Reconciling Item [Line Items]                
Revenue 725,106     265,748     1,793,641 1,023,433
Cost of revenue (excluding freight) (314,295)     (133,722)     (775,046) (471,748)
Freight (38,532)     (9,797)     (93,092) (38,151)
Gross profit 372,279     122,229     925,503 513,534
Selling and marketing expenses (147,831)     (99,989)     (379,569) (266,737)
General and administrative expenses (57,740)     (25,454)     (184,230) (72,573)
Distributor termination fees (246,707)     0     (246,707) 0
Other (expense) income, net (8,032)     11,389     (12,570) 31,043
Net (loss) income before provision for income taxes (88,031)     8,175     102,427 205,267
Provision for income taxes 27,017     (1,819)     (19,167) (41,317)
Net (loss) income $ (61,014)     $ 6,356     $ 83,260 $ 163,950
[1] Includes $257.0 million and $691.3 million for the three and nine months ended September 30, 2025, respectively, and $124.7 million and $547.8 million for
the three and nine months ended September 30, 2024, respectively, in each case from a related party.