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Net sales - Disaggregation of Revenue (Details) SFr in Millions | 12 Months Ended
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Dec. 31, 2022 CHF (SFr) salesChannel | Dec. 31, 2021 CHF (SFr) | Dec. 31, 2020 CHF (SFr)
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | SFr 1,222.1 | SFr 724.6 | SFr 425.3
Number of sales channels | salesChannel | 2 |  |
Europe |  |  |
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | SFr 354.3 | 260.4 | 187.5
thereof Switzerland |  |  |
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | 51.5 | 55.1 | 51.8
North America |  |  |
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | 738.5 | 409.5 | 208.1
Asia-Pacific |  |  |
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | 80.2 | 42.7 | 23.0
Rest of World |  |  |
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | 49.1 | 12.0 | 6.7
Shoes |  |  |
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | 1,167.5 | 683.3 | 406.4
Apparel |  |  |
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | 47.3 | 36.3 | 15.8
Accessories |  |  |
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | 7.4 | 5.0 | 3.2
Wholesale |  |  |
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | 777.0 | 448.8 | 264.8
Direct-to-Consumer |  |  |
Disclosure of disaggregation of revenue from contracts with customers [line items] |  |  |
Net sales | SFr 445.1 | SFr 275.8 | SFr 160.5

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- Definition The amount of revenue from contracts with customers. A customer is a party that has contracted with an entity to obtain goods or services that are an output of the entity’s ordinary activities in exchange for consideration. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Name IFRS -Number 15 -IssueDate 2022-03-24 -Paragraph 114 -URI https://taxonomy.ifrs.org/xifrs-link?type=IFRS&num=15&code=ifrs-tx-2022-en-r&anchor=para_114&doctype=Standard -URIDate 2022-03-24 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Name IFRS -Number 15 -IssueDate 2022-03-24 -Paragraph 113 -Subparagraph a -URI https://taxonomy.ifrs.org/xifrs-link?type=IFRS&num=15&code=ifrs-tx-2022-en-r&anchor=para_113_a&doctype=Standard -URIDate 2022-03-24 + Details
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