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Net sales - Disaggregation of Revenue (Details)
SFr in Millions
 12 Months Ended
Dec. 31, 2022
CHF (SFr)
salesChannel
Dec. 31, 2021
CHF (SFr)
Dec. 31, 2020
CHF (SFr)
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales SFr 1,222.1 SFr 724.6 SFr 425.3
Number of sales channels | salesChannel 2    
Europe      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales SFr 354.3 260.4 187.5
thereof Switzerland      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 51.5 55.1 51.8
North America      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 738.5 409.5 208.1
Asia-Pacific      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 80.2 42.7 23.0
Rest of World      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 49.1 12.0 6.7
Shoes      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 1,167.5 683.3 406.4
Apparel      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 47.3 36.3 15.8
Accessories      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 7.4 5.0 3.2
Wholesale      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 777.0 448.8 264.8
Direct-to-Consumer      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales SFr 445.1 SFr 275.8 SFr 160.5