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Net sales (Tables)
 12 Months Ended
Dec. 31, 2024
Disclosure of disaggregation of revenue from contracts with customers [abstract]  
Disclosure of Net Sales
Net sales by sales channels:
Year ended December 31,
(CHF in millions)202420232022
Wholesale1,375.5 1,120.3 777.0 
Direct-to-Consumer942.8 671.8 445.1 
Net sales2,318.3 1,792.1 1,222.1 

Net sales by product groups:
Year ended December 31,
(CHF in millions)202420232022
Shoes2,199.6 1,711.4 1,167.5 
Apparel101.0 68.9 47.3 
Accessories17.7 11.8 7.4 
Net sales2,318.3 1,792.1 1,222.1 
Net sales by geographic regions (based on location of customers):
Year ended December 31,
(CHF in millions)202420232022
Americas1,480.3 1,162.2 763.8 
thereof the United States1,367.7 1,082.1 718.5 
Europe, Middle East and Africa577.8 488.7 378.1 
thereof Switzerland38.7 46.0 51.5 
Asia-Pacific260.2 141.1 80.2 
Net sales2,318.3 1,792.1 1,222.1 
Net sales by geographic regions as previously reported:
Year ended December 31,
(CHF in millions)2022
Europe354.3 
thereof Switzerland51.5 
North America738.5 
Asia-Pacific80.2 
Rest of world49.1 
Net Sales1,222.1