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Net sales - Disaggregation of Revenue (Details) - CHF (SFr)
SFr in Millions
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales SFr 2,318.3 SFr 1,792.1 SFr 1,222.1
Americas      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 1,480.3 1,162.2 763.8
thereof the United States      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 1,367.7 1,082.1 718.5
Europe, Middle East and Africa      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 577.8 488.7 378.1
thereof Switzerland      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 38.7 46.0 51.5
Asia-Pacific      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 260.2 141.1 80.2
Shoes      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 2,199.6 1,711.4 1,167.5
Apparel      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 101.0 68.9 47.3
Accessories      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 17.7 11.8 7.4
Wholesale      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales 1,375.5 1,120.3 777.0
Direct-to-Consumer      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Net sales SFr 942.8 SFr 671.8 SFr 445.1