In May 2021, we acquired Wave Optics Limited (“Wave Optics”), a display technology company that supplies light engines and diffractive waveguides for augmented reality displays. The total consideration was $541.8 million, of which $510.4 million represents purchase consideration and primarily consists of 4.7 million shares of our Class A common stock with a fair value of $252.0 million, cash of $13.7 million, and a $238.4 million payable due no later than May 2023 in either cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election. The remaining $31.4 million of total consideration transferred represents compensation for future employment services.

The operating results of Wave Optics were included in the results of our operations from the acquisition date and were not material to our consolidated revenue or consolidated operating loss. In addition, the unaudited pro forma results of operations assuming the Wave Optics acquisition had taken place at the beginning of each period are not provided as the historical operating results of Wave Optics were not material.

The allocation of purchase price is subject to change based on information received related to the assets and liabilities that existed as of the acquisition date. The allocation of the total purchase consideration for this acquisition is estimated as follows:

	Total
	(in thousands)
Trademarks	$	20,584
Technology		77,118
Customer relationships		32,708
Goodwill		370,236
Net deferred tax liability		(3,313	)
Other assets acquired and liabilities assumed, net		13,111
Total	$	510,444

The goodwill amount represents synergies expected to be realized from the business combination and assembled workforce. The associated goodwill and intangible assets are not deductible for tax purposes.

In March 2021, we acquired Fit Analytics GmbH (“Fit Analytics”), a sizing technology company that powers solutions for retailers and brands, to grow our e-commerce and shopping offerings. The purchase consideration for Fit Analytics was $124.4 million, which primarily represents current and future cash consideration payments.

	Total
	(in thousands)
Trademarks	$	800
Technology		17,000
Customer relationships		17,000
Goodwill		88,132
Net deferred tax liability		(5,643	)
Other assets acquired and liabilities assumed, net		7,160
Total	$	124,449

The goodwill amount represents synergies expected to be realized from this business combination and assembled workforce. The associated goodwill and intangible assets are not deductible for tax purposes.

In the nine months ended September 30, 2021, we completed other acquisitions to enhance our existing platform, technology, and workforce. The aggregate purchase consideration was $123.8 million, which included $54.4 million in cash, $56.6 million in shares of our Class A common stock, and $12.8 million recorded in other liabilities on the consolidated balance sheet.

	Total
	(in thousands)
Technology	$	27,700
Customer relationships		4,000
Goodwill		96,292
Net deferred tax liability		(7,273	)
Other assets acquired and liabilities assumed, net		3,079
Total	$	123,798

The goodwill amount represents synergies related to our existing platform expected to be realized from the business acquisitions and assembled workforces. Of the acquired goodwill and intangible assets, $1.0 million is deductible for tax purposes.

For the year ended December 31, 2020, we completed acquisitions to enhance our existing platform, technology, and workforce. The aggregate allocation of acquisition date fair value was as follows:

	Total
	(in thousands)
Technology		46,112
Goodwill		162,747
Net deferred tax liability		(5,741	)
Other assets acquired and liabilities assumed, net		1,392
Total	$	204,510