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REVENUE FROM CONTRACTS WITH CUSTOMERS - Schedule of Contract Liability (Details) - USD ($) $ in Millions | Jun. 30, 2025 | Dec. 31, 2024
--- | --- | ---
Disaggregation of Revenue [Line Items] |  |
Total contract liabilities | $ 2,349 | $ 2,396
Deferred revenue related to the loyalty program |  |
Disaggregation of Revenue [Line Items] |  |
Total contract liabilities | 1,469 | 1,333
Deferred revenue related to distribution and destination management services |  |
Disaggregation of Revenue [Line Items] |  |
Total contract liabilities | 549 | 705
Deferred revenue related to co-branded credit card programs |  |
Disaggregation of Revenue [Line Items] |  |
Total contract liabilities | 78 | 66
Advanced deposits |  |
Disaggregation of Revenue [Line Items] |  |
Total contract liabilities | 67 | 53
Initial fees received from franchise owners |  |
Disaggregation of Revenue [Line Items] |  |
Total contract liabilities | 48 | 47
Deferred revenue related to insurance programs |  |
Disaggregation of Revenue [Line Items] |  |
Total contract liabilities | 47 | 112
Other deferred revenue |  |
Disaggregation of Revenue [Line Items] |  |
Total contract liabilities | $ 91 | $ 80

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