10. GOODWILL

The following is a continuity of the Company’s goodwill by segment:


	North America			Europe			Asia			Rest of World			Total
Balance, December 31, 2012	$	701		$	611		$	74		$	87		$	1,473
Acquisitions [note 6]		(24	)		22			3			—			1
Impairments [note 3]		—			—			—			(22	)		(22	)
Reallocation between reporting segments [i]		—			—			51			(51	)		—
Foreign exchange and other		(21	)		22			1			(14	)		(12	)

Balance, December 31, 2013		656			655			129			—			1,440
Acquisitions [note 6]		3			—			—			—			3
Foreign exchange and other		(24	)		(67	)		(2	)		—			(93	)

Balance, December 31, 2014	$	635		$	588		$	127		$	—		$	1,350

[i]	During the fourth quarter of 2013, the Company began reporting Asia and Rest of World as separate reporting segments [note 23]. As a result, goodwill was assigned to the reporting segments using a relative fair value allocation.