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Net Sales | 3 Months Ended
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Jul. 31, 2025
Net Sales [Abstract] |
Net Sales | Net Sales The following table shows our net sales by geography:
|  |  | Three Months Ended
|  |  | July 31,
(Dollars in millions) |  |  |  |  | 2024 |  | 2025
United States |  |  |  |  | $ | 419 |  |  | $ | 385 |
Developed International 1 |  |  |  |  | 280 |  |  | 257 |
Emerging 2 |  |  |  |  | 185 |  |  | 224 |
Travel Retail 3 |  |  |  |  | 41 |  |  | 44 |
Non-branded and bulk 4 |  |  |  |  | 26 |  |  | 14 |
Total |  |  |  |  | $ | 951 |  |  | $ | 924 |
1 Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our top developed international markets are Germany, Australia, the United Kingdom, France, and Canada. 2 Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our top emerging markets are Mexico, Poland, Brazil, and Türkiye. 3 Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military, regardless of customer location. 4 Includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey, regardless of customer location. The following table shows our net sales by product category:
|  |  | Three Months Ended
|  |  | July 31,
(Dollars in millions) |  |  |  |  | 2024 |  | 2025
Whiskey 1 |  |  |  |  | $ | 659 |  |  | $ | 659 |
Ready-to-Drink 2 |  |  |  |  | 121 |  |  | 128 |
Tequila 3 |  |  |  |  | 62 |  |  | 62 |
Non-branded and bulk 4 |  |  |  |  | 26 |  |  | 14 |
Rest of portfolio 5 |  |  |  |  | 83 |  |  | 61 |
Total |  |  |  |  | $ | 951 |  |  | $ | 924 |
1 Includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this category are the Jack Daniel’s family of brands (excluding the “ready-to-drink” products outlined below), the Woodford Reserve family of brands, the Old Forester family of brands, The GlenDronach, Benriach, Glenglassaugh, and Slane Irish Whiskey. 2 Includes the Jack Daniel’s ready-to-drink (RTD) and ready-to-pour (RTP) products, New Mix, and other RTD/RTP products. 3 Includes el Jimador, the Herradura family of brands, and other tequilas. 4 Includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey. 5 Includes Korbel California Champagnes and Korbel Brandy (the sales, marketing, and distribution relationship ended on June 30, 2025), Diplomático, Chambord, Gin Mare, Sonoma-Cutrer (which was divested on April 30, 2024), Finlandia Vodka (which was divested on November 1, 2023), Fords Gin, and other agency brands (brands we do not own, but sell in certain markets).

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