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Intangible assets - Breakdown of goodwill by region (Details) - GBP (£) £ in Millions | 12 Months Ended
--- | ---
Dec. 31, 2024 | Dec. 31, 2023
Goodwill |  |
Goodwill | £ 5,157 | £ 5,016
Impairment losses | 28 | 3
North America |  |
Goodwill |  |
Goodwill | 4,528 | 4,376
North America | US Pest Control CGU |  |
Goodwill |  |
Goodwill | 4,420 | 4,285
International |  |
Goodwill |  |
Goodwill | 629 | 640
Europe |  |
Goodwill |  |
Goodwill | 223 | 243
UK & Sub-Saharan Africa |  |
Goodwill |  |
Goodwill | 110 | 97
Asia & MENAT |  |
Goodwill |  |
Goodwill | 183 | 189
Pacific |  |
Goodwill |  |
Goodwill | £ 113 | £ 111

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