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Intangible assets (Tables) | 12 Months Ended
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Dec. 31, 2024
Intangible assets |
Summary of breakdown of intangible assets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | ​ | ​ | Customer | ​ | Indefinite-lived | ​ | Other | ​ | Product | ​ | Computer | ​ | ​
​ | ​ | Goodwill | ​ | lists | ​ | brands | ​ | intangibles | ​ | development | ​ | software | ​ | Total
​ |  | £m |  | £m |  | £m |  | £m |  | £m |  | £m |  | £m
Cost | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
At 1 January 2023 |  | 5,165 |  | 1,473 |  | 1,185 |  | 81 |  | 55 |  | 206 |  | 8,165
Exchange differences |  | (269) |  | (70) |  | (58) |  | (5) |  | — |  | (3) |  | (405)
Additions |  | — |  | — |  | — |  | — |  | 10 |  | 34 |  | 44
Disposals/retirements |  | (2) |  | (15) |  | — |  | (12) |  | — |  | (8) |  | (37)
Acquisition of companies and businesses |  | 172 |  | 69 |  | — |  | 11 |  | — |  | — |  | 252
Hyperinflationary adjustment |  | 14 |  | 3 |  | — |  | 1 |  | — |  | — |  | 18
At 31 December 2023 |  | 5,080 |  | 1,460 |  | 1,127 |  | 76 |  | 65 |  | 229 |  | 8,037
At 1 January 2024 |  | 5,080 |  | 1,460 |  | 1,127 |  | 76 |  | 65 |  | 229 |  | 8,037
Exchange differences |  | 50 |  | (13) |  | 18 |  | — |  | — |  | (1) |  | 54
Additions |  | — |  | — |  | — |  | — |  | 9 |  | 46 |  | 55
Disposals/retirements |  | — |  | (22) |  | — |  | (2) |  | — |  | (22) |  | (46)
Acquisition of companies and businesses |  | 113 |  | 37 |  | — |  | 10 |  | — |  | — |  | 160
Hyperinflationary adjustment |  | 10 |  | 4 |  | — |  | 1 |  | — |  | — |  | 15
At 31 December 2024 |  | 5,253 |  | 1,466 |  | 1,145 |  | 85 |  | 74 |  | 252 |  | 8,275
Accumulated amortisation and impairment |  | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
At 1 January 2023 |  | (65) |  | (573) |  | — |  | (44) |  | (37) |  | (143) |  | (862)
Exchange differences |  | 12 |  | 26 |  | — |  | 2 |  | — |  | 3 |  | 43
Disposals/retirements |  | 2 |  | 15 |  | — |  | 12 |  | — |  | 7 |  | 36
Hyperinflationary adjustment |  | (10) | ​ | (1) | ​ | — | ​ | — | ​ | — | ​ | — | ​ | (11)
Impairment charge |  | (3) |  | (1) |  | — |  | — |  | — |  | — |  | (4)
Amortisation charge |  | — |  | (155) |  | — |  | (9) |  | (7) |  | (26) |  | (197)
At 31 December 2023 |  | (64) |  | (689) |  | — |  | (39) |  | (44) |  | (159) |  | (995)
At 1 January 2024 |  | (64) |  | (689) |  | — |  | (39) |  | (44) |  | (159) |  | (995)
Exchange differences |  | 4 |  | 14 |  | — |  | — |  | — |  | 1 |  | 19
Disposals/retirements |  | — |  | 22 |  | — |  | 2 |  | — |  | 20 |  | 44
Hyperinflationary adjustment | ​ | (8) | ​ | (2) | ​ | — | ​ | — | ​ | — | ​ | — | ​ | (10)
Impairment charge |  | (28) |  | — |  | — |  | — |  | (2) |  | — |  | (30)
Amortisation charge |  | — |  | (152) |  | — |  | (9) |  | (8) |  | (26) |  | (195)
At 31 December 2024 |  | (96) |  | (807) |  | — |  | (46) |  | (54) |  | (164) |  | (1,167)
Net book value |  |  |  |  |  |  |  |  |  |  |  |  |  |
At 1 January 2023 |  | 5,100 |  | 900 |  | 1,185 |  | 37 |  | 18 |  | 63 |  | 7,303
At 31 December 2023 |  | 5,016 |  | 771 |  | 1,127 |  | 37 |  | 21 |  | 70 |  | 7,042
At 31 December 2024 |  | 5,157 |  | 659 |  | 1,145 |  | 39 |  | 20 |  | 88 |  | 7,108
​ ​
Summary of estimated useful economic lives of intangible assets | ​
​ | ​ | ​
Customer lists: |  | 3 to 15 years
Other intangibles: | ​ | 2 to 15 years
Product development: | ​ | 2 to 5 years
Computer software: | ​ | 3 to 5 years
Summary of breakdown of goodwill by region | ​
​ | ​ | ​ | ​ | ​
​ | ​ | 2024 | ​ | 2023
​ | ​ | £m | ​ | £m
North America1 |  | 4,528 |  | 4,376
International | ​ | ​ | ​ | ​
Europe (incl. LATAM) |  | 223 |  | 243
UK & Sub-Saharan Africa |  | 110 |  | 97
Asia & MENAT |  | 183 |  | 189
Pacific |  | 113 |  | 111
Sub-total International | ​ | 629 | ​ | 640
Total |  | 5,157 |  | 5,016
1. | Includes £4,420m (2023: £4,285m) relating to the US Pest Control CGU (which is combined with the US Terminix CGU from 1 January 2024).
Summary of key assumptions used by individual CGUs for value-in-use calculation | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | 2024 long-term |  | 2024 pre-tax |  | 2023 long-term |  | 2023 pre-tax |
​ | ​ | growth rate1 | ​ | discount rate | ​ | growth rate1 | ​ | discount rate |
North America2 |  | 2.0–2.1 | % | 8.5–8.7 | % | 2.0–2.1 | % | 9.8–12.4 | %
International | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Europe (incl. LATAM) |  | 1.7–3.0 | % | 8.0–17.1 | % | 1.6–3.0 | % | 8.9–17.8 | %
UK & Sub-Saharan Africa |  | 2.0 | % | 9.3–11.1 | % | 2.0 | % | 10.5–12.0 | %
Asia & MENAT |  | 2.0–4.0 | % | 7.7–14.1 | % | 2.0–4.0 | % | 8.9–15.6 | %
Pacific |  | 2.0–2.5 | % | 10.3–10.9 | % | 2.0–2.6 | % | 11.3–12.1 | %
1. | Source: imf.org.
2. | The US Terminix and US Pest Control CGUs combined into a single CGU during 2024. Key assumptions used by the combined US Pest Control CGU were a long-term growth rate of 2.1% (2023: 2.1%) and a pre-tax discount rate of 8.7% (2023: 10.1%). For the combined US Pest Control CGU, the recoverable amount exceeds the carrying amount by £3,060m (2023: £2,869m).

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