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Intangible assets - Cost less accumulated amortisation and impairment (Details) - GBP (£)
£ in Millions
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Breakdown of intangible assets and goodwill    
Balance at the beginning £ 7,042 £ 7,303
Balance at the end 7,108 7,042
Cost    
Breakdown of intangible assets and goodwill    
Balance at the beginning 8,037 8,165
Exchange differences 54 (405)
Additions 55 44
Disposals/retirements (46) (37)
Acquisition of companies and businesses 160 252
Hyperinflationary adjustment 15 18
Balance at the end 8,275 8,037
Accumulated amortisation/depreciation and impairment    
Breakdown of intangible assets and goodwill    
Balance at the beginning (995) (862)
Exchange differences 19 43
Disposals/retirements 44 36
Hyperinflationary adjustment (10) (11)
Impairment charge (30) (4)
Amortisation charge (195) (197)
Balance at the end (1,167) (995)
Goodwill    
Breakdown of intangible assets and goodwill    
Balance at the beginning 5,016 5,100
Balance at the end 5,157 5,016
Goodwill | Cost    
Breakdown of intangible assets and goodwill    
Balance at the beginning 5,080 5,165
Exchange differences 50 (269)
Disposals/retirements   (2)
Acquisition of companies and businesses 113 172
Hyperinflationary adjustment 10 14
Balance at the end 5,253 5,080
Goodwill | Accumulated amortisation/depreciation and impairment    
Breakdown of intangible assets and goodwill    
Balance at the beginning (64) (65)
Exchange differences 4 12
Disposals/retirements   2
Hyperinflationary adjustment (8) (10)
Impairment charge (28) (3)
Balance at the end (96) (64)
Customer lists    
Breakdown of intangible assets and goodwill    
Balance at the beginning 771 900
Balance at the end 659 771
Customer lists | Cost    
Breakdown of intangible assets and goodwill    
Balance at the beginning 1,460 1,473
Exchange differences (13) (70)
Disposals/retirements (22) (15)
Acquisition of companies and businesses 37 69
Hyperinflationary adjustment 4 3
Balance at the end 1,466 1,460
Customer lists | Accumulated amortisation/depreciation and impairment    
Breakdown of intangible assets and goodwill    
Balance at the beginning (689) (573)
Exchange differences 14 26
Disposals/retirements 22 15
Hyperinflationary adjustment (2) (1)
Impairment charge   (1)
Amortisation charge (152) (155)
Balance at the end (807) (689)
Indefinite lived brands    
Breakdown of intangible assets and goodwill    
Balance at the beginning 1,127 1,185
Balance at the end 1,145 1,127
Indefinite lived brands | Cost    
Breakdown of intangible assets and goodwill    
Balance at the beginning 1,127 1,185
Exchange differences 18 (58)
Balance at the end 1,145 1,127
Other intangibles    
Breakdown of intangible assets and goodwill    
Balance at the beginning 37 37
Balance at the end 39 37
Other intangibles | Cost    
Breakdown of intangible assets and goodwill    
Balance at the beginning 76 81
Exchange differences   (5)
Disposals/retirements (2) (12)
Acquisition of companies and businesses 10 11
Hyperinflationary adjustment 1 1
Balance at the end 85 76
Other intangibles | Accumulated amortisation/depreciation and impairment    
Breakdown of intangible assets and goodwill    
Balance at the beginning (39) (44)
Exchange differences   2
Disposals/retirements 2 12
Amortisation charge (9) (9)
Balance at the end (46) (39)
Product development    
Breakdown of intangible assets and goodwill    
Balance at the beginning 21 18
Balance at the end 20 21
Product development | Cost    
Breakdown of intangible assets and goodwill    
Balance at the beginning 65 55
Additions 9 10
Balance at the end 74 65
Product development | Accumulated amortisation/depreciation and impairment    
Breakdown of intangible assets and goodwill    
Balance at the beginning (44) (37)
Impairment charge (2)  
Amortisation charge (8) (7)
Balance at the end (54) (44)
Computer software    
Breakdown of intangible assets and goodwill    
Balance at the beginning 70 63
Balance at the end 88 70
Computer software | Cost    
Breakdown of intangible assets and goodwill    
Balance at the beginning 229 206
Exchange differences (1) (3)
Additions 46 34
Disposals/retirements (22) (8)
Balance at the end 252 229
Computer software | Accumulated amortisation/depreciation and impairment    
Breakdown of intangible assets and goodwill    
Balance at the beginning (159) (143)
Exchange differences 1 3
Disposals/retirements 20 7
Amortisation charge (26) (26)
Balance at the end £ (164) £ (159)