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Intangible assets (Tables)

12 Months Ended

Dec. 31, 2024

Intangible assets

Summary of breakdown of intangible assets


				Customer		Indefinite-lived		Other		Product		Computer
		Goodwill		lists		brands		intangibles		development		software		Total
		£m		£m		£m		£m		£m		£m		£m
Cost
At 1 January 2023		5,165		1,473		1,185		81		55		206		8,165
Exchange differences		(269)		(70)		(58)		(5)		—		(3)		(405)
Additions		—		—		—		—		10		34		44
Disposals/retirements		(2)		(15)		—		(12)		—		(8)		(37)
Acquisition of companies and businesses		172		69		—		11		—		—		252
Hyperinflationary adjustment		14		3		—		1		—		—		18
At 31 December 2023		5,080		1,460		1,127		76		65		229		8,037
At 1 January 2024		5,080		1,460		1,127		76		65		229		8,037
Exchange differences		50		(13)		18		—		—		(1)		54
Additions		—		—		—		—		9		46		55
Disposals/retirements		—		(22)		—		(2)		—		(22)		(46)
Acquisition of companies and businesses		113		37		—		10		—		—		160
Hyperinflationary adjustment		10		4		—		1		—		—		15
At 31 December 2024		5,253		1,466		1,145		85		74		252		8,275
Accumulated amortisation and impairment
At 1 January 2023		(65)		(573)		—		(44)		(37)		(143)		(862)
Exchange differences		12		26		—		2		—		3		43
Disposals/retirements		2		15		—		12		—		7		36
Hyperinflationary adjustment		(10)		(1)		—		—		—		—		(11)
Impairment charge		(3)		(1)		—		—		—		—		(4)
Amortisation charge		—		(155)		—		(9)		(7)		(26)		(197)
At 31 December 2023		(64)		(689)		—		(39)		(44)		(159)		(995)
At 1 January 2024		(64)		(689)		—		(39)		(44)		(159)		(995)
Exchange differences		4		14		—		—		—		1		19
Disposals/retirements		—		22		—		2		—		20		44
Hyperinflationary adjustment		(8)		(2)		—		—		—		—		(10)
Impairment charge		(28)		—		—		—		(2)		—		(30)
Amortisation charge		—		(152)		—		(9)		(8)		(26)		(195)
At 31 December 2024		(96)		(807)		—		(46)		(54)		(164)		(1,167)
Net book value
At 1 January 2023		5,100		900		1,185		37		18		63		7,303
At 31 December 2023		5,016		771		1,127		37		21		70		7,042
At 31 December 2024		5,157		659		1,145		39		20		88		7,108

Summary of estimated useful economic lives of intangible assets


Customer lists:		3 to 15 years
Other intangibles:		2 to 15 years
Product development:		2 to 5 years
Computer software:		3 to 5 years

Summary of breakdown of goodwill by region


		2024		2023
		£m		£m
North America¹		4,528		4,376
International
Europe (incl. LATAM)		223		243
UK & Sub-Saharan Africa		110		97
Asia & MENAT		183		189
Pacific		113		111
Sub-total International		629		640
Total		5,157		5,016

1.	Includes £4,420m (2023: £4,285m) relating to the US Pest Control CGU (which is combined with the US Terminix CGU from 1 January 2024).

Summary of key assumptions used by individual CGUs for value-in-use calculation


		2024 long-term		2024 pre-tax		2023 long-term		2023 pre-tax
		growth rate¹		discount rate		growth rate¹		discount rate
North America²		2.0–2.1	%	8.5–8.7	%	2.0–2.1	%	9.8–12.4	%
International
Europe (incl. LATAM)		1.7–3.0	%	8.0–17.1	%	1.6–3.0	%	8.9–17.8	%
UK & Sub-Saharan Africa		2.0	%	9.3–11.1	%	2.0	%	10.5–12.0	%
Asia & MENAT		2.0–4.0	%	7.7–14.1	%	2.0–4.0	%	8.9–15.6	%
Pacific		2.0–2.5	%	10.3–10.9	%	2.0–2.6	%	11.3–12.1	%

1.	Source: imf.org.

2.

The US Terminix and US Pest Control CGUs combined into a single CGU during 2024. Key assumptions used by the combined US Pest Control CGU were a long-term growth rate of 2.1% (2023: 2.1%) and a pre-tax discount rate of 8.7% (2023: 10.1%). For the combined US Pest Control CGU, the recoverable amount exceeds the carrying amount by £3,060m (2023: £2,869m).