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Pay vs Performance Disclosure
 12 Months Ended
Dec. 31, 2024
USD ($)
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
Dec. 31, 2021
USD ($)
Dec. 31, 2020
USD ($)
Pay vs Performance Disclosure          
Pay vs Performance Disclosure, Table
Pay Versus Performance
The following table provides information regarding the compensation paid to our NEOs for the fiscal years ended December 31, 2024, 2023, 2022, 2021 and 2020 and certain measures of Company performance for such periods.
 
Year
  
Summary
Compensation
Table Total for
PEO 1
(1)
($)
    
Summary
Compensation
Table Total for
PEO 2
(1)
($)
    
Compensation
Actually Paid
to PEO 1
(2)
($)
    
Compensation
Actually Paid
to PEO 2
(2)
($)
    
Average
Summary
Compensation
Table Total for
Non-PEO

NEOs
(3)
($)
    
Average
Compensation
Actually Paid
to
Non-PEO

NEOs
(2)(3)
($)
    
Value of Initial Fixed
$100 Investment
Based on:
    
Net Income
($)
    
Adjusted
EBITDA
(6)
($)
    
Revenue
($)
  
 
Company
TSR
(4)
($)
    
Peer
Group
TSR
(5)
($)
  
 2024 
     3,454,117       12,088,037        (65,630,983)       (1,049,574)       4,104,572       2,664,852       78.42       221.30       502,007,687        775,442,119        1,883,150,778  
 2023 
     3,118,606       —        (110,909,644)       —       13,564,401       5,935,253       78.45       191.27       340,787,923        719,302,774        1,693,673,771  
 2022 
     3,138,418       —        (149,491,892)       —       4,755,734       2,468,497       117.20       126.96       281,389,330        579,711,116        1,375,217,646  
 2021 
     2,958,410       —        62,994,260       —       7,891,945       3,323,073       156.82       172.32       195,960,264        419,286,728        1,055,523,820  
 2020 
     211,131,206         352,618,181       —       6,724,389       15,808,464       170.82       135.28       143,453,418        330,816,302        841,434,039  
                                                                                         
 
(1)
“PEO 1” is Chad Richison. “PEO 2” is Chris G. Thomas. Messrs. Richison and Thomas served as
Co-Chief
Executive Officers, or
Co-PEOs,
from February 7, 2024 to May 29, 2024. Mr. Richison was the sole PEO for 2023, 2022, 2021 and 2020. Mr. Thomas was a
non-PEO
NEO for 2023.
 
(2)
The amounts reported in this column represent “compensation actually paid” to Mr. Richison, Mr. Thomas and the other NEOs (on average), as applicable, as calculated in accordance with Item 402(v) of Regulation
S-K.
To determine the “compensation actually paid”, the amounts reported in the “Total” column of the Summary Compensation Table for 2024 were adjusted as follows:
 
 
2024
PEO 1
PEO 2
Non-PEO

NEOs
(average)
   
Summary Compensation Table Total ($)   3,454,117   12,088,037   4,104,572
   
Adjustments
   
Stock/Unit Awards ($)
   —   (9,901,078 )   (2,727,539 )
   
Fair Value of Equity Awards ($)
   
Year-End
Fair Value of Outstanding and Unvested Equity Awards Granted in the Covered Year ($)
   —   —   2,741,058
   
Change in Fair Value of Outstanding and Unvested Equity Awards Granted in the Prior Year ($)
   —   —   (229,562 )
   
Change in Fair Value of Prior Year Equity Awards Vested in the Covered Year ($)
   —   (164,222 )   (87,770 )
   
Fair Value on Vesting Date of Equity Awards Granted and Vested in the Covered Year ($)
   —   816,819   3,799
   
Change in Fair Value of Awards Granted in Prior Years that Failed to Vest
   (69,085,100 )   (3,889,130 )   (1,139,706 )
   
Total Adjustments for Fair Value of Equity Awards ($)
   (69,085,100 )   (3,236,533 )   1,287,819
   
Compensation Actually Paid
($)		   (65,630,983 )   (1,049,574 )   2,664,852
Equity awards granted to our PEOs and other NEOs during 2024 included (i) RSAs, (ii) RSUs, (iii) PSAs, with vesting tied to the achievement of a specified VWAP Value, and (iv) PSUs with vesting tied to achievement of total revenue performance goals. To estimate the fair value of the PSAs, we considered the historical performance for the Company over the realized performance period, and then simulated the stock prices for the Company over the remaining performance period. We considered the risk-free rates as of the measurement dates and the equity volatilities for the Company as of the measurement dates using an approach consistent with the grant date fair value analysis.
 
 
(3)
For 2024, the
non-PEO
NEOs were Mr. Boelte, Mr. Smith, Mr. Peck, Ms. Walker, Mr. Clark and Ms. Faurot. For 2023, the
non-PEO
NEOs were Messrs. Boelte, Thomas, Smith and Clark and Ms. Faurot. For 2022, the
non-PEO
NEOs were Messrs. Boelte and Smith, Jon Evans, Justin Long and Ms. Faurot. For 2021, the
non-PEO
NEOs were Messrs. Boelte, Smith and Evans, Jeff York and Ms. Faurot. For 2020, the
non-PEO
NEOs were Messrs. Boelte, Smith, Evans and York. The amounts reported in this column represent the average of the amounts reported in the “Total” column of the Summary Compensation Table for the
non-PEO
NEOs in the applicable year.
 
(4)
The amounts reported in this column reflect the Company’s cumulative TSR as of December 31 of each year presented, assuming an initial fixed $100 investment on December 31, 2019.
 
(5)
The amounts reported in this column reflect the cumulative TSR of the S&P 500 Software & Services Index as of December 31 of each year presented, assuming an initial fixed $100 investment on December 31, 2019.
 
(6)
We define adjusted EBITDA as net income plus interest expense, taxes, depreciation and amortization,
non-cash
stock-based compensation expense, certain transaction expenses that are not core to our operations (if any), the change in fair value of our interest rate swap (if any) and loss on the extinguishment of debt (if any).
       
Company Selected Measure Name adjusted EBITDA        
Named Executive Officers, Footnote
(3)
For 2024, the
non-PEO
NEOs were Mr. Boelte, Mr. Smith, Mr. Peck, Ms. Walker, Mr. Clark and Ms. Faurot. For 2023, the
non-PEO
NEOs were Messrs. Boelte, Thomas, Smith and Clark and Ms. Faurot. For 2022, the
non-PEO
NEOs were Messrs. Boelte and Smith, Jon Evans, Justin Long and Ms. Faurot. For 2021, the
non-PEO
NEOs were Messrs. Boelte, Smith and Evans, Jeff York and Ms. Faurot. For 2020, the
non-PEO
NEOs were Messrs. Boelte, Smith, Evans and York. The amounts reported in this column represent the average of the amounts reported in the “Total” column of the Summary Compensation Table for the
non-PEO
NEOs in the applicable year.
       
Peer Group Issuers, Footnote
(5)
The amounts reported in this column reflect the cumulative TSR of the S&P 500 Software & Services Index as of December 31 of each year presented, assuming an initial fixed $100 investment on December 31, 2019.
       
Adjustment To PEO Compensation, Footnote
(2)
The amounts reported in this column represent “compensation actually paid” to Mr. Richison, Mr. Thomas and the other NEOs (on average), as applicable, as calculated in accordance with Item 402(v) of Regulation
S-K.
To determine the “compensation actually paid”, the amounts reported in the “Total” column of the Summary Compensation Table for 2024 were adjusted as follows:
 
 
2024
PEO 1
PEO 2
Non-PEO

NEOs
(average)
   
Summary Compensation Table Total ($)   3,454,117   12,088,037   4,104,572
   
Adjustments
   
Stock/Unit Awards ($)
   —   (9,901,078 )   (2,727,539 )
   
Fair Value of Equity Awards ($)
   
Year-End
Fair Value of Outstanding and Unvested Equity Awards Granted in the Covered Year ($)
   —   —   2,741,058
   
Change in Fair Value of Outstanding and Unvested Equity Awards Granted in the Prior Year ($)
   —   —   (229,562 )
   
Change in Fair Value of Prior Year Equity Awards Vested in the Covered Year ($)
   —   (164,222 )   (87,770 )
   
Fair Value on Vesting Date of Equity Awards Granted and Vested in the Covered Year ($)
   —   816,819   3,799
   
Change in Fair Value of Awards Granted in Prior Years that Failed to Vest
   (69,085,100 )   (3,889,130 )   (1,139,706 )
   
Total Adjustments for Fair Value of Equity Awards ($)
   (69,085,100 )   (3,236,533 )   1,287,819
   
Compensation Actually Paid
($)		   (65,630,983 )   (1,049,574 )   2,664,852
Equity awards granted to our PEOs and other NEOs during 2024 included (i) RSAs, (ii) RSUs, (iii) PSAs, with vesting tied to the achievement of a specified VWAP Value, and (iv) PSUs with vesting tied to achievement of total revenue performance goals. To estimate the fair value of the PSAs, we considered the historical performance for the Company over the realized performance period, and then simulated the stock prices for the Company over the remaining performance period. We considered the risk-free rates as of the measurement dates and the equity volatilities for the Company as of the measurement dates using an approach consistent with the grant date fair value analysis.
       
Non-PEO NEO Average Total Compensation Amount $ 4,104,572 $ 13,564,401 $ 4,755,734 $ 7,891,945 $ 6,724,389
Non-PEO NEO Average Compensation Actually Paid Amount $ 2,664,852 5,935,253 2,468,497 3,323,073 15,808,464
Adjustment to Non-PEO NEO Compensation Footnote
(2)
The amounts reported in this column represent “compensation actually paid” to Mr. Richison, Mr. Thomas and the other NEOs (on average), as applicable, as calculated in accordance with Item 402(v) of Regulation
S-K.
To determine the “compensation actually paid”, the amounts reported in the “Total” column of the Summary Compensation Table for 2024 were adjusted as follows:
 
 
2024
PEO 1
PEO 2
Non-PEO

NEOs
(average)
   
Summary Compensation Table Total ($)   3,454,117   12,088,037   4,104,572
   
Adjustments
   
Stock/Unit Awards ($)
   —   (9,901,078 )   (2,727,539 )
   
Fair Value of Equity Awards ($)
   
Year-End
Fair Value of Outstanding and Unvested Equity Awards Granted in the Covered Year ($)
   —   —   2,741,058
   
Change in Fair Value of Outstanding and Unvested Equity Awards Granted in the Prior Year ($)
   —   —   (229,562 )
   
Change in Fair Value of Prior Year Equity Awards Vested in the Covered Year ($)
   —   (164,222 )   (87,770 )
   
Fair Value on Vesting Date of Equity Awards Granted and Vested in the Covered Year ($)
   —   816,819   3,799
   
Change in Fair Value of Awards Granted in Prior Years that Failed to Vest
   (69,085,100 )   (3,889,130 )   (1,139,706 )
   
Total Adjustments for Fair Value of Equity Awards ($)
   (69,085,100 )   (3,236,533 )   1,287,819
   
Compensation Actually Paid
($)		   (65,630,983 )   (1,049,574 )   2,664,852
Equity awards granted to our PEOs and other NEOs during 2024 included (i) RSAs, (ii) RSUs, (iii) PSAs, with vesting tied to the achievement of a specified VWAP Value, and (iv) PSUs with vesting tied to achievement of total revenue performance goals. To estimate the fair value of the PSAs, we considered the historical performance for the Company over the realized performance period, and then simulated the stock prices for the Company over the remaining performance period. We considered the risk-free rates as of the measurement dates and the equity volatilities for the Company as of the measurement dates using an approach consistent with the grant date fair value analysis.
       
Equity Valuation Assumption Difference, Footnote Equity awards granted to our PEOs and other NEOs during 2024 included (i) RSAs, (ii) RSUs, (iii) PSAs, with vesting tied to the achievement of a specified VWAP Value, and (iv) PSUs with vesting tied to achievement of total revenue performance goals. To estimate the fair value of the PSAs, we considered the historical performance for the Company over the realized performance period, and then simulated the stock prices for the Company over the remaining performance period. We considered the risk-free rates as of the measurement dates and the equity volatilities for the Company as of the measurement dates using an approach consistent with the grant date fair value analysis.        
Compensation Actually Paid vs. Total Shareholder Return
The following chart shows, for the years ended December 31, 2020, 2021, 2022, 2023 and 2024,
the relationship between (i) the compensation actually paid to our PEO(s) and the compensation actually paid, on average, to our other NEOs, and (ii) each of (x) our cumulative TSR and (y) the cumulative TSR of the peer group:
 
 
LOGO 		       
Compensation Actually Paid vs. Net Income
The following chart shows, for the years ended December 31, 2020, 2021, 2022, 2023 and 2024, the relationship between (i) the compensation actually paid to our PEO(s) and the compensation actually paid, on average, to our other NEOs, and (ii) each of (x) our net income, (y) our adjusted EBITDA and (z) our revenue:
 
 
LOGO 		       
Compensation Actually Paid vs. Company Selected Measure
The following chart shows, for the years ended December 31, 2020, 2021, 2022, 2023 and 2024, the relationship between (i) the compensation actually paid to our PEO(s) and the compensation actually paid, on average, to our other NEOs, and (ii) each of (x) our net income, (y) our adjusted EBITDA and (z) our revenue:
 
 
LOGO 		       
Total Shareholder Return Vs Peer Group
The following chart shows, for the years ended December 31, 2020, 2021, 2022, 2023 and 2024,
the relationship between (i) the compensation actually paid to our PEO(s) and the compensation actually paid, on average, to our other NEOs, and (ii) each of (x) our cumulative TSR and (y) the cumulative TSR of the peer group:
 
 
LOGO 		       
Tabular List, Table
The following table contains the most important financial measures used to link executive compensation actually paid, for the year ended December 31, 2024, to the Company’s performance.
 
 
Most Important Financial Performance Measures
Revenue
Adjusted EBITDA
Annual Revenue Retention Rate
 
        
Total Shareholder Return Amount $ 78.42 78.45 117.2 156.82 170.82
Peer Group Total Shareholder Return Amount 221.3 191.27 126.96 172.32 135.28
Net Income (Loss) $ 502,007,687 $ 340,787,923 $ 281,389,330 $ 195,960,264 $ 143,453,418
Company Selected Measure Amount 775,442,119 719,302,774 579,711,116 419,286,728 330,816,302
Measure:: 1          
Pay vs Performance Disclosure          
Compensation Actually Paid vs. Other Measure
The following chart shows, for the years ended December 31, 2020, 2021, 2022, 2023 and 2024, the relationship between (i) the compensation actually paid to our PEO(s) and the compensation actually paid, on average, to our other NEOs, and (ii) each of (x) our net income, (y) our adjusted EBITDA and (z) our revenue:
 
 
LOGO 		       
Other Performance Measure, Amount 1,883,150,778 1,693,673,771 1,375,217,646 1,055,523,820 841,434,039
Name Revenue        
Measure:: 2          
Pay vs Performance Disclosure          
Name Adjusted EBITDA        
Measure:: 3          
Pay vs Performance Disclosure          
Name Annual Revenue Retention Rate        
Chad Richison [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount $ 3,454,117 $ 3,118,606 $ 3,138,418 $ 2,958,410 $ 211,131,206
PEO Actually Paid Compensation Amount $ (65,630,983) $ (110,909,644) $ (149,491,892) $ 62,994,260 $ 352,618,181
PEO Name Chad Richison        
Chris G. Thomas [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount $ 12,088,037        
PEO Actually Paid Compensation Amount $ (1,049,574)        
PEO Name Chris G. Thomas        
PEO | Chad Richison [Member] | Equity Awards Adjustments          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ (69,085,100)        
PEO | Chad Richison [Member] | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (69,085,100)        
PEO | Chris G. Thomas [Member] | Equity Awards Adjustments          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (3,236,533)        
PEO | Chris G. Thomas [Member] | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 816,819        
PEO | Chris G. Thomas [Member] | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (164,222)        
PEO | Chris G. Thomas [Member] | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (3,889,130)        
PEO | Chris G. Thomas [Member] | Stock/Unit Awards [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (9,901,078)        
Non-PEO NEO | Equity Awards Adjustments          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 1,287,819        
Non-PEO NEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 2,741,058        
Non-PEO NEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (229,562)        
Non-PEO NEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 3,799        
Non-PEO NEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (87,770)        
Non-PEO NEO | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (1,139,706)        
Non-PEO NEO | Stock/Unit Awards [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ (2,727,539)