<SEC-DOCUMENT>0001104659-21-039644.txt : 20210322
<SEC-HEADER>0001104659-21-039644.hdr.sgml : 20210322
<ACCEPTANCE-DATETIME>20210322150509
ACCESSION NUMBER:		0001104659-21-039644
CONFORMED SUBMISSION TYPE:	424B2
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20210322
DATE AS OF CHANGE:		20210322

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Ally Financial Inc.
		CENTRAL INDEX KEY:			0000040729
		STANDARD INDUSTRIAL CLASSIFICATION:	STATE COMMERCIAL BANKS [6022]
		IRS NUMBER:				380572512
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		424B2
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-226651
		FILM NUMBER:		21761101

	BUSINESS ADDRESS:	
		STREET 1:		ALLY DETROIT CENTER
		STREET 2:		500 WOODWARD AVE. FLOOR 10
		CITY:			DETROIT
		STATE:			MI
		ZIP:			48226
		BUSINESS PHONE:		866-710-4623

	MAIL ADDRESS:	
		STREET 1:		ALLY DETROIT CENTER
		STREET 2:		500 WOODWARD AVE. FLOOR 10
		CITY:			DETROIT
		STATE:			MI
		ZIP:			48226

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GMAC INC.
		DATE OF NAME CHANGE:	20090701

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GMAC LLC
		DATE OF NAME CHANGE:	20060720

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GENERAL MOTORS ACCEPTANCE CORP
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>424B2
<SEQUENCE>1
<FILENAME>tm2110499-2_424b2.htm
<DESCRIPTION>424B2
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<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: right; margin-top: 0pt; margin-bottom: 0pt"><FONT STYLE="font-size: 8pt">&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;</FONT></P>

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    <TD STYLE="width: 100%; font-size: 10pt; text-align: right"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Filed
    under Rule 424(b)(2), Registration Statement No. 333-226651</B></FONT></TD></TR>
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    <TD STYLE="width: 100%; font-size: 10pt; text-align: right"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">Preliminary Pricing Supplement No. 252 - Dated Monday, March 22, 2021 (To: Prospectus dated August 7, 2018)</FONT></TD></TR>
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<TR STYLE="vertical-align: bottom; background-color: #A5B4CB">
    <TD STYLE="padding: 0; width: 8%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>CUSIP</B></FONT></TD>
    <TD STYLE="padding: 0; width: 7%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Principal</B></FONT></TD>
    <TD STYLE="padding: 0; text-align: center; width: 7%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Selling</B></FONT></TD>
    <TD STYLE="padding: 0; width: 7%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Gross</B></FONT></TD>
    <TD STYLE="padding: 0; width: 8%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Net</B></FONT></TD>
    <TD STYLE="padding: 0; width: 5%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Coupon</B></FONT></TD>
    <TD STYLE="padding: 0; width: 5%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Coupon</B></FONT></TD>
    <TD STYLE="padding: 0; text-align: center; width: 8%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Coupon</B></FONT></TD>
    <TD STYLE="padding: 0; width: 6%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Maturity</B></FONT></TD>
    <TD STYLE="padding: 0; text-align: center; width: 8%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>1st Coupon</B></FONT></TD>
    <TD STYLE="padding: 0; width: 7%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>1st
    Coupon</B></FONT></TD>
    <TD STYLE="padding: 0; width: 6%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Survivor's</B></FONT></TD>
    <TD STYLE="border-right: #A5B4CB 1pt solid; padding: 0; width: 18%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Product</B></FONT></TD></TR>
<TR STYLE="vertical-align: bottom; background-color: #A5B4CB">
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Number</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Amount</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Price</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Concession</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Proceeds</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Type</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Rate</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Frequency</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Date</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Date</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Amount</B></FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Option</B></FONT></TD>
    <TD STYLE="border-right: #A5B4CB 1pt solid; border-bottom: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Ranking</B></FONT></TD></TR>
<TR STYLE="vertical-align: bottom">
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt; color: #C70101"><B>02006DWZ0</B></FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">[]</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">100.00%</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">0.825%</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">[]</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">Fixed</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">0.750%</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">Monthly</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">04/15/2024</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">05/15/2021</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">$0.92</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">Yes</FONT></TD>
    <TD STYLE="padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">Senior Unsecured Notes</FONT></TD></TR>
<TR STYLE="vertical-align: bottom">
    <TD COLSPAN="13" STYLE="padding: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Redemption Information: <FONT STYLE="color: #C70101">Callable at 100% on 10/15/2021 and Semi-Annually thereafter with 30 Calendar Days' Notice.</FONT></B></FONT></TD></TR>
<TR STYLE="vertical-align: bottom; background-color: #E1E1E1">
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt; color: #C70101"><B>02006DXA4</B></FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">[]</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">100.00%</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; border-right: #E1E1E1 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">1.250%</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">[]</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">Fixed</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">1.500%</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">Monthly</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">04/15/2026</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">05/15/2021</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">$1.83</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">Yes</FONT></TD>
    <TD STYLE="border-top: Black 1pt solid; border-right: #E1E1E1 1pt solid; padding: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">Senior
    Unsecured Notes</FONT></TD></TR>
<TR STYLE="vertical-align: bottom; background-color: #E1E1E1">
    <TD COLSPAN="13" STYLE="border-right: #E1E1E1 1pt solid; padding: 0; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt"><B>Redemption
    Information: <FONT STYLE="color: #C70101">Callable at 100% on 10/15/2021 and Semi-Annually thereafter with 30 Calendar Days' Notice.</FONT></B></FONT></TD></TR>
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    <TD STYLE="vertical-align: top; padding: 0; text-align: left; width: 15%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 8pt">Ally
    Financial Inc.</FONT></TD>
    <TD STYLE="padding: 0; text-align: left; width: 60%"><P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 0pt; margin-bottom: 0pt"></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; margin-top: 0pt; margin-bottom: 0pt"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 8pt">Offering Date: Monday, March 22, 2021 through Monday, March 29, 2021</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 8pt">Trade Date: Monday, March 29, 2021 @ 12:00 PM ET</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 8pt">Settle Date: Thursday, April 1, 2021</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0pt"><FONT STYLE="font-size: 8pt">Minimum Denomination/Increments: $1,000.00/$1,000.00</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0pt"><FONT STYLE="font-size: 8pt">Initial trades settle flat and clear SDFS: DTC Book Entry only</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0pt"><FONT STYLE="font-size: 8pt">DTC Number 0235 via RBC Dain Rauscher Inc</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0pt"><FONT STYLE="font-size: 8pt">Agents: Incapital LLC, Citigroup, RBC Capital Markets, Morgan Stanley, J.P. Morgan, Wells Fargo Advisors, LLC</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 8pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0pt"><FONT STYLE="font-size: 8pt">Except for Notes sold to level-fee accounts, Notes offered to the public will be offered at the public offering price set forth in this Pricing Supplement.

Selected dealers purchasing Notes on an agency basis for non-level fee client accounts shall purchase Notes at the public offering price. Notes purchased
by the selected dealers for their own account may be purchased at the public offering price less the applicable concession. Notes purchased by the
selected dealers on behalf of level-fee accounts may be sold to such accounts at the applicable concession to the public offering price, in which case,
such selected dealers will not retain any portion of the sales price as compensation.
</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 8pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0pt"><FONT STYLE="font-size: 8pt">If the maturity date or an interest payment date for any note is not a business day (as term is defined in prospectus), principal, premium, if any, and

interest for that note is paid on the next business day, and no interest will accrue from, and after, the maturity date or interest payment date.
</FONT></P>

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    <TD STYLE="vertical-align: top; padding: 0; text-align: right; width: 25%"><P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; color: blue"><FONT STYLE="font-size: 8pt"><B>Ally
                                         Financial Inc.</B></FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; color: blue"><FONT STYLE="font-size: 8pt"><B>Ally
        Financial Term Notes, Series A</B></FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; color: blue"><FONT STYLE="font-size: 8pt"><B>Prospectus
        dated August 7, 2018</B></FONT></P></TD></TR>
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