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                                                                    EXHIBIT 23.2







                          INDEPENDENT AUDITORS' CONSENT



The Board of Directors
Lamar Advertising Company:


We consent to the use of: (a) our report dated February 5, 1999, with respect
to the consolidated balance sheets of Lamar Advertising Company and subsidiaries
as of December 31, 1998 and 1997, and the related consolidated statements of
operations, comprehensive income, stockholders' equity and cash flows for the
years ended December 31, 1997 and 1998, the two months ended December 31, 1996,
and the year ended October 31, 1996 (b) our report dated August 14, 1998, with
respect to the consolidated balance sheets of Outdoor Communications, Inc. and
subsidiaries as of June 30, 1998 and 1997, and the related consolidated
statements of operations, stockholders' deficit, and cash flows for the years
ended June 30, 1998 and 1997, and the period April 4, 1996 to June 30, 1996, (c)
our report dated June 4, 1995, with respect to the consolidated statements of
operations, stockholders' deficit, and cash flows of OCI Corp. of Michigan and
subsidiaries for the period August 1, 1995 through April 3, 1996, and (d) our
report dated May 31, 1996, with respect to the consolidated statements of
operations, stockholders' deficit, and cash flows of Mass Communications Corp.
and subsidiary for the period September 1, 1995 through April 3, 1996, which
reports are incorporated herein by reference and to the references to our firm
under the heading "Experts" in the Registration Statement on Form S-4.




                                                  /s/ KPMG LLP



New Orleans, Louisiana
February 9, 2000







