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                                                                    EXHIBIT 23.2




                          INDEPENDENT AUDITORS' CONSENT


The Board of Directors
Lamar Advertising Company:

We consent to incorporation by reference in the Registration Statement on Form
S-8 of Lamar Advertising Company of our reports dated March 17, 2000, relating
to (a) the consolidated balance sheets of Lamar Advertising Company and
subsidiaries as of December 31, 1999 and 1998, and the related consolidated
statements of operations, comprehensive income, stockholders' equity, and cash
flows for each of the years in the three-year period ended December 31, 1999
and related schedules, and (b) the consolidated balance sheets of Lamar Media
Corp. and subsidiaries as of December 31, 1999 and 1998, and the related
consolidated statements of operations, comprehensive income, stockholders'
equity, and cash flows for each of the years in the three-year period ended
December 31, 1999 and related schedules, which reports appear in the December
31, 1999 annual report on Form 10-K of Lamar Advertising Company.


Our reports refer to a change in the method of accounting for costs of start-up
activities.


                                                  /s/ KPMG LLP


New Orleans, Louisiana
April 14, 2000



