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                                                                    Exhibit 23.2

                          INDEPENDENT AUDITORS' CONSENT



The Board of Directors
Lamar Advertising Company:

We consent to incorporation by reference in the Registration Statement on Form
S-8 of Lamar Advertising Company of our reports dated March 17, 2000, relating
to (a) the consolidated balance sheets of Lamar Advertising Company and
subsidiaries as of December 31, 1999 and 1998, and the related consolidated
statements of operations, comprehensive income, stockholders' equity and cash
flows for each of the years in the three-year period ended December 31, 1999 and
related schedules, and (b) the consolidated balance sheets of Lamar Media Corp.
and subsidiaries as of December 31, 1999 and 1998, and the related consolidated
statements of operations, comprehensive income, stockholders' equity and cash
flows for each of the years in the three-year period ended December 31, 1999 and
related schedules, which reports appear in the December 31, 1999 annual report
on Form 10-K of Lamar Advertising Company.

Our reports refer to a change in the method of accounting for costs of start-up
activities.




                                                    /s/ KPMG LLP



New Orleans, Louisiana
May 24, 2000




