<PAGE>

                                                                    EXHIBIT 23.2

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM



The Board of Directors
Lamar Advertising Company:

We consent to the use of our reports dated March 8, 2005, with respect to the
consolidated balance sheets of Lamar Advertising Company and subsidiaries and
Lamar Media Corp and subsidiaries as of December 31, 2004 and 2003, and the
related consolidated statements of operations, stockholders' equity, and cash
flows for each of the years in the three-year period ended December 31, 2004,
and all related financial statement schedules, management's assessments of the
effectiveness of internal control over financial reporting as of December 31,
2004, and the effectiveness of internal control over financial reporting as of
December 31, 2004, incorporated herein by reference. Our reports with respect to
the consolidated financial statements refer to the adoption of Statement of
Financial Accounting Standards No. 143, "Accounting for Asset Retirement
Obligations", on January 1, 2003.


                                                  /s/ KPMG LLP

New Orleans, Louisiana
December 12, 2005


