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Depreciation and Amortization
6 Months Ended
Jun. 30, 2011
Depreciation and Amortization [Abstract]  
Depreciation and Amortization
3. Depreciation and Amortization
The Company includes all categories of depreciation and amortization on a separate line in its Statement of Operations. The amounts of depreciation and amortization expense excluded from the following operating expenses in its Statement of Operations are:
                                 
    Three months ended     Six months ended  
    June 30,     June 30,  
    2011     2010     2011     2010  
Direct advertising expenses
  $ 68,675     $ 74,476     $ 138,246     $ 149,116  
General and administrative expenses
    1,059       1,250       2,070       2,516  
Corporate expenses
    2,676       2,439       5,967       4,875  
 
                       
 
  $ 72,410     $ 78,165     $ 146,283     $ 156,507