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Condensed Consolidated Statements of Operations and Comprehensive Income (Loss) (Unaudited) (USD $)
In Thousands, except Share data, unless otherwise specified
 3 Months Ended 6 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Jun. 30, 2011
Condensed Consolidated Statements of Operations and Comprehensive Income (Loss) [Abstract]        
Net revenues $ 304,872 $ 293,345 $ 571,110 $ 548,547
Operating expenses (income)        
Direct advertising expenses (exclusive of depreciation and amortization) 105,071 103,058 208,494 202,609
General and administrative expenses (exclusive of depreciation and amortization) 52,027 48,572 105,122 99,639
Corporate expenses (exclusive of depreciation and amortization) 13,956 10,797 26,446 22,348
Depreciation and amortization 72,995 72,410 145,368 146,283
Gain on disposition of assets (3,634) (911) (4,570) (7,358)
Total Operating Expenses 240,415 233,926 480,860 463,521
Operating income 64,457 59,419 90,250 85,026
Other expense (income)        
Loss on extinguishment of debt      29,972   
Interest income (65) (51) (123) (83)
Interest expense 38,633 43,307 78,547 86,927
Non-operating Expenses (Income) 38,568 43,256 108,396 86,844
Income (loss) before income tax expense 25,889 16,163 (18,146) (1,818)
Income tax expense (benefit) 11,967 4,737 (9,252) (4)
Net income (loss) 13,922 11,426 (8,894) (1,814)
Preferred stock dividends 91 91 182 182
Net income (loss) applicable to common stock 13,831 11,335 (9,076) (1,996)
Earnings (loss) per share:        
Basic earnings (loss) per share $ 0.15 $ 0.12 $ (0.10) $ (0.02)
Diluted earnings (loss) per share $ 0.15 $ 0.12 $ (0.10) $ (0.02)
Weighted average common shares used in computing earnings per share:        
Weighted average common shares outstanding 93,257,798 92,840,263 93,186,036 92,760,807
Incremental common shares from dilutive stock options 285,673 356,542    
Weighted average common shares diluted 93,543,471 93,196,805 93,186,036 92,760,807
Statement of Comprehensive Income (Loss)        
Net income (loss) 13,922 11,426 (8,894) (1,814)
Other comprehensive income        
Foreign currency translation adjustments (785) (334) (104) 401
Comprehensive income (loss) 13,137 11,092 (8,998) (1,413)
LAMAR MEDIA CORP. AND SUBSIDIARIES
        
Condensed Consolidated Statements of Operations and Comprehensive Income (Loss) [Abstract]        
Net revenues 304,872 293,345 571,110 548,547
Operating expenses (income)        
Direct advertising expenses (exclusive of depreciation and amortization) 105,071 103,058 208,494 202,609
General and administrative expenses (exclusive of depreciation and amortization) 52,027 48,572 105,122 99,639
Corporate expenses (exclusive of depreciation and amortization) 13,850 10,671 26,247 22,150
Depreciation and amortization 72,995 72,410 145,368 146,283
Gain on disposition of assets (3,634) (911) (4,570) (7,358)
Total Operating Expenses 240,309 233,800 480,661 463,323
Operating income 64,563 59,545 90,449 85,224
Other expense (income)        
Loss on extinguishment of debt      29,972  
Interest income (65) (51) (123) (83)
Interest expense 38,633 43,307 78,547 86,927
Non-operating Expenses (Income) 38,568 43,256 108,396 86,844
Income (loss) before income tax expense 25,995 16,289 (17,947) (1,620)
Income tax expense (benefit) 12,003 4,853 (9,114) 108
Net income (loss) 13,992 11,436 (8,833) (1,728)
Statement of Comprehensive Income (Loss)        
Net income (loss) 13,992 11,436 (8,833) (1,728)
Other comprehensive income        
Foreign currency translation adjustments (785) (334) (104) 401
Comprehensive income (loss) $ 13,207 $ 11,102 $ (8,937) $ (1,327)