<SEC-DOCUMENT>0000908662-12-000191.txt : 20120822
<SEC-HEADER>0000908662-12-000191.hdr.sgml : 20120822
<ACCEPTANCE-DATETIME>20120822163256
ACCESSION NUMBER:		0000908662-12-000191
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20120821
FILED AS OF DATE:		20120822
DATE AS OF CHANGE:		20120822

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LAMAR ADVERTISING CO/NEW
		CENTRAL INDEX KEY:			0001090425
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING AGENCIES [7311]
		IRS NUMBER:				721449411
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		C/O LAMAR ADVERTISING COMPANY
		STREET 2:		5321 CORPORATE BOULEVARD
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70808
		BUSINESS PHONE:		2259261000

	MAIL ADDRESS:	
		STREET 1:		C/O LAMAR ADVERTISING COMPANY
		STREET 2:		5321 CORPORATE BOULEVARD
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70808

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	LAMAR NEW HOLDING CO
		DATE OF NAME CHANGE:	19990716

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			ISTRE KEITH A
		CENTRAL INDEX KEY:			0001214777

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-30242
		FILM NUMBER:		121050096

	MAIL ADDRESS:	
		STREET 1:		C/O LAMAR CORP
		STREET 2:		5551 CORPORATE BLVD
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70808
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>PRIMARY DOCUMENT
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        <issuerName>LAMAR ADVERTISING CO/NEW</issuerName>
        <issuerTradingSymbol>LAMR</issuerTradingSymbol>
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            <rptOwnerStreet2>5321 CORPORATE BOULEVARD</rptOwnerStreet2>
            <rptOwnerCity>BATON ROUGE</rptOwnerCity>
            <rptOwnerState>LA</rptOwnerState>
            <rptOwnerZipCode>70808</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
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        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Financial Officer</officerTitle>
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        </nonDerivativeTransaction>
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    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option (right to buy)</value>
            </securityTitle>
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                <value>15.67</value>
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                <value>2012-08-21</value>
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                <transactionFormType>4</transactionFormType>
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                <transactionShares>
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                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2019-07-02</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Common Stock</value>
                </underlyingSecurityTitle>
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                    <value>18668</value>
                </underlyingSecurityShares>
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                <natureOfOwnership>
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                </natureOfOwnership>
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        </derivativeTransaction>
        <derivativeTransaction>
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            <transactionDate>
                <value>2012-08-21</value>
            </transactionDate>
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                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
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            <transactionAmounts>
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                <transactionPricePerShare>
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            <exerciseDate>
                <footnoteId id="F2"/>
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            <expirationDate>
                <value>2019-05-28</value>
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                <underlyingSecurityTitle>
                    <value>Class A Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
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                </underlyingSecurityShares>
            </underlyingSecurity>
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                <sharesOwnedFollowingTransaction>
                    <value>107731</value>
                </sharesOwnedFollowingTransaction>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
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                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">The option is for a total 23,333 shares which vest in 5 substantially equal installments on July 2, 2009, 2010, 2011, 2012, and 2013.</footnote>
        <footnote id="F2">The option is for a total of 109,063 shares which vest in 5 substantially equal installments on May 28, 2009, 2010, 2011, 2012, and 2013.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ James McIlwain, as attorney-in-fact</signatureName>
        <signatureDate>2012-08-22</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
