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Quarterly Financial Data (Tables) | 12 Months Ended
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Dec. 31, 2012
Summary of Quarterly Financial Data |
Year 2012 Quarters |
|  | March 31 |  |  | June 30 |  |  | September 30 |  |  | December 31 |
Net revenues |  | $ | 266,238 |  |  | $ | 304,872 |  |  | $ | 306,286 |  |  | $ | 305,505 |
Net revenues less direct advertising expenses |  | $ | 162,815 |  |  | $ | 199,801 |  |  | $ | 202,441 |  |  | $ | 199,306 |
Net (loss) income applicable to common stock |  | $ | (22,907 | ) |  | $ | 13,831 |  |  | $ | 11,405 |  |  | $ | 7,127 |
Net (loss) income per common share basic |  | $ | (0.25 | ) |  | $ | 0.15 |  |  | $ | 0.12 |  |  | $ | 0.08 |
Net (loss) income per common share — diluted |  | $ | (0.25 | ) |  | $ | 0.15 |  |  | $ | 0.12 |  |  | $ | 0.08 |
|  | Year 2011 Quarters |
|  | March 31 |  |  | June 30 |  |  | September 30 |  |  | December 31 |
Net revenues |  | $ | 255,202 |  |  | $ | 293,345 |  |  | $ | 296,701 |  |  | $ | 288,239 |
Net revenues less direct advertising expenses |  | $ | 155,651 |  |  | $ | 190,287 |  |  | $ | 193,501 |  |  | $ | 184,996 |
Net (loss) income applicable to common stock |  | $ | (13,331 | ) |  | $ | 11,335 |  |  | $ | 3,901 |  |  | $ | 6,280 |
Net (loss) income per common share basic |  | $ | (0.14 | ) |  | $ | 0.12 |  |  | $ | 0.04 |  |  | $ | 0.07 |
Net (loss) income per common share — diluted |  | $ | (0.14 | ) |  | $ | 0.12 |  |  | $ | 0.04 |  |  | $ | 0.07 |
LAMAR MEDIA CORP [Member] |
Summary of Quarterly Financial Data |
Year 2012 Quarters |
|  | March 31 |  |  | June 30 |  |  | September 30 |  |  | December 31 |
Net revenues |  | $ | 266,238 |  |  | $ | 304,872 |  |  | $ | 306,286 |  |  | $ | 305,505 |
Net revenues less direct advertising expenses |  | $ | 162,815 |  |  | $ | 199,801 |  |  | $ | 202,441 |  |  | $ | 199,306 |
Net (loss) income |  | $ | (22,825 | ) |  | $ | 13,992 |  |  | $ | 11,585 |  |  | $ | 7,294 |
|  | Year 2011 Quarters |
|  | March 31 |  |  | June 30 |  |  | September 30 |  |  | December 31 |
Net revenues |  | $ | 255,202 |  |  | $ | 293,345 |  |  | $ | 296,701 |  |  | $ | 288,239 |
Net revenues less direct advertising expenses |  | $ | 155,651 |  |  | $ | 190,287 |  |  | $ | 193,501 |  |  | $ | 184,996 |
Net (loss) income |  | $ | (13,164 | ) |  | $ | 11,436 |  |  | $ | 4,115 |  |  | $ | 6,225 |

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- Definition Tabular disclosure of the quarterly financial data in the annual financial statements. The disclosure includes financial information for each fiscal quarter for the current and previous year, including revenues, gross profit, income (loss) before extraordinary items and cumulative effect of a change in accounting principle and earnings per share data. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 270 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (a)-(j) -URI http://asc.fasb.org/extlink&oid=20225539&loc=d3e1280-108306 + Details
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