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Goodwill and Other Intangible Assets (Tables) | 12 Months Ended
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Dec. 31, 2012
Summary of Intangible Assets | The following is a summary of intangible assets at December 31, 2012 and December 31, 2011:
|  | Estimated |  |  | 2012 |  |  | 2011 |
|  | Life (Years) |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |
Amortizable Intangible Assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Customer lists and contracts |  |  | 7 — 10 |  |  | $ | 482,883 |  |  | $ | 455,549 |  |  | $ | 468,371 |  |  | $ | 451,524 |
Non-competition agreements |  |  | 3 — 15 |  |  |  | 63,519 |  |  |  | 62,566 |  |  |  | 63,592 |  |  |  | 61,849 |
Site locations |  |  | 15 |  |  |  | 1,449,181 |  |  |  | 1,009,631 |  |  |  | 1,383,076 |  |  |  | 925,291 |
Other |  |  | 5 — 15 |  |  |  | 13,608 |  |  |  | 13,133 |  |  |  | 13,608 |  |  |  | 13,103 |
|  |  |  |  |  | $ | 2,009,191 |  |  | $ | 1,540,879 |  |  | $ | 1,928,647 |  |  | $ | 1,451,767 |
Unamortizable Intangible Assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Goodwill |  |  |  |  |  | $ | 1,738,686 |  |  | $ | 253,536 |  |  | $ | 1,680,483 |  |  | $ | 253,635 |
Summary of Changes in Gross Carrying Amount of Goodwill | The changes in the gross carrying amount of goodwill for the year ended December 31, 2012 are as follows:
Balance as of December 31, 2011 |  | $ | 1,680,483 |
Goodwill acquired during the year |  |  | 60,968 |
Purchase price adjustments and other |  |  | (2,765 | )
Impairment losses |  |  | — |
Balance as of December 31, 2012 |  | $ | 1,738,686 |
Summary of the Estimated Amortization Expense | Amortization expense for the year ended December 31, 2012 was $102,941. The following is a summary of the estimated amortization expense for future years:
Year ended December 31, 2013 |  | $ | 104,116 |
Year ended December 31, 2014 |  |  | 90,197 |
Year ended December 31, 2015 |  |  | 54,146 |
Year ended December 31, 2016 |  |  | 43,960 |
Year ended December 31, 2017 |  |  | 38,729 |
Thereafter |  |  | 137,164 |
Total |  | $ | 468,312 |
LAMAR MEDIA CORP [Member] |
Summary of Intangible Assets | The following is a summary of intangible assets at December 31, 2012 and December 31, 2011:
|  | Estimated Life (Years) |  |  | 2012 |  |  | 2011 |
|  |  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |
Amortizable Intangible Assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Customer lists and contracts |  |  | 7—10 |  |  | $ | 482,883 |  |  | $ | 455,549 |  |  | $ | 468,371 |  |  | $ | 451,524 |
Non-competition agreement |  |  | 3—15 |  |  |  | 63,519 |  |  |  | 62,566 |  |  |  | 63,592 |  |  |  | 61,849 |
Site locations |  |  | 15 |  |  |  | 1,449,181 |  |  |  | 1,009,631 |  |  |  | 1,383,076 |  |  |  | 925,290 |
Other |  |  | 5—15 |  |  |  | 13,063 |  |  |  | 13,063 |  |  |  | 13,063 |  |  |  | 13,063 |
|  |  |  |  |  | $ | 2,008,646 |  |  | $ | 1,540,809 |  |  | $ | 1,928,102 |  |  | $ | 1,451,726 |
Unamortizable Intangible Assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Goodwill |  |  |  |  |  | $ | 1,727,665 |  |  | $ | 252,667 |  |  | $ | 1,669,462 |  |  | $ | 252,766 |
Summary of Changes in Gross Carrying Amount of Goodwill | The changes in the gross carrying amount of goodwill for the year ended December 31, 2012 are as follows:
Balance as of December 31, 2011 |  | $ | 1,669,462 |
Goodwill acquired during the year |  |  | 60,968 |
Purchase price adjustments and other |  |  | (2,765 | )
Impairment losses |  |  | — |
Balance as of December 31, 2012 |  | $ | 1,727,665 |

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- Definition Tabular disclosure of goodwill by reportable segment and in total which includes a rollforward schedule. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph c -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 47 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13854-109267 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph e -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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- Definition Tabular disclosure of goodwill and intangible assets, which may be broken down by segment or major class. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 + Details
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