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Consolidated Statements of Stockholders Equity and Comprehensive Income (Deficit) (USD $)
In Thousands, unless otherwise specified
Total
LAMAR MEDIA CORP [Member]
Preferred Stock [Member]
Series AA Preferred Stock [Member]
Preferred Stock [Member]
Preferred Class A [Member]
Common Stock [Member]
Common Class A [Member]
Common Stock [Member]
Common Class B [Member]
Additional Paid-in Capital [Member]
Additional Paid-in Capital [Member]
LAMAR MEDIA CORP [Member]
Accumulated Comprehensive Income (Deficit) [Member]
Accumulated Comprehensive Income (Deficit) [Member]
LAMAR MEDIA CORP [Member]
Accumulated Deficit [Member]
Accumulated Deficit [Member]
LAMAR MEDIA CORP [Member]
Treasury Stock [Member]
Beginning Balance at Dec. 31, 2009 $ 831,798 $ 781,472     $ 94 $ 15 $ 2,361,166 $ 2,534,783 $ 5,248 $ 5,248 $ (651,317) $ (1,758,559) $ (883,408)
Non-cash compensation 17,839           17,839            
Contribution from parent   27,982           27,982          
Exercise of stock options 6,803           6,803            
Issuance of shares of common stock through employee purchase plan 3,356           3,356            
Conversion of shares of Class B common stock to Class A common stock                                   
Tax shortfall related to options exercised (16)           (16)            
Purchase of treasury stock (1,629)                       (1,629)
Payment on convertible notes (23)           (23)            
Comprehensive income (loss)                          
Foreign currency translation 862 862             862 862      
Net income (loss) (40,102) (40,198)                 (40,102) (40,198)  
Comprehensive income (loss) (39,240) (39,336)                      
Dividends (365)                   (365)    
Dividend from parent   (1,629)                   (1,629)  
Ending Balance at Dec. 31, 2010 818,523 768,489     94 15 2,389,125 2,562,765 6,110 6,110 (691,784) (1,800,386) (885,037)
Comprehensive income (loss)                          
Net income (loss)   (13,164)                      
Ending Balance at Mar. 31, 2011                          
Beginning Balance at Dec. 31, 2010 818,523 768,489     94   2,389,125 2,562,765 6,110 6,110 (691,784) (1,800,386) (885,037)
Non-cash compensation 11,650           11,650            
Contribution from parent   16,553           16,553          
Exercise of stock options 1,998       1   1,997            
Issuance of shares of common stock through employee purchase plan 3,459           3,459            
Tax shortfall related to options exercised (552)           (552)            
Purchase of treasury stock (3,481)                       (3,481)
Comprehensive income (loss)                          
Foreign currency translation (784) (784)             (784) (784)      
Net income (loss) 8,550 8,612                 8,550 8,612  
Comprehensive income (loss) 7,766 7,828                      
Dividends (365)                   (365)    
Dividend from parent   (3,481)                   (3,481)  
Ending Balance at Dec. 31, 2011 838,998 789,389     95 15 2,405,679 2,579,318 5,326 5,326 (683,599) (1,795,255) (888,518)
Beginning Balance at Sep. 30, 2011                          
Comprehensive income (loss)                          
Net income (loss)   6,225                      
Ending Balance at Dec. 31, 2011   789,389       15              
Comprehensive income (loss)                          
Net income (loss)   (22,825)                      
Ending Balance at Mar. 31, 2012                          
Beginning Balance at Dec. 31, 2011 838,998 789,389     95 15 2,405,679 2,579,318 5,326 5,326 (683,599) (1,795,255) (888,518)
Non-cash compensation 14,466           14,466            
Contribution from parent   26,839           26,839          
Exercise of stock options 10,356       1   10,355            
Issuance of shares of common stock through employee purchase plan 3,499           3,499            
Tax shortfall related to options exercised (1,481)           (1,481)            
Purchase of treasury stock (1,113)                       (1,113)
Comprehensive income (loss)                          
Foreign currency translation 652 652             652 652      
Net income (loss) 9,821 10,046                 9,821 10,046  
Comprehensive income (loss) 10,473 10,698                      
Dividends (365)                   (365)    
Dividend from parent   (1,113)                   (1,113)  
Ending Balance at Dec. 31, 2012 874,833 825,813     96 15 2,432,518 2,606,157 5,978 5,978 (674,143) (1,786,322) (889,631)
Beginning Balance at Sep. 30, 2012                          
Comprehensive income (loss)                          
Net income (loss)   7,294                      
Ending Balance at Dec. 31, 2012   $ 825,813       $ 15