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Condensed Consolidating Statements of Income and Comprehensive Income (Detail) - USD ($)
$ in Thousands
 3 Months Ended
Mar. 31, 2016
Mar. 31, 2015
Condensed Income Statements, Captions [Line Items]    
Net revenues $ 338,533 $ 302,477
Direct advertising expenses 128,725 113,232
General and administrative expenses 66,790 59,206
Corporate expenses 16,026 15,391
Depreciation and amortization 51,489 49,230
Gain on disposition of assets (11,327) (1,836)
Operating income 86,830 67,254
Income before income tax expense 53,621 42,724
Income tax expense (benefit) 2,307 2,008
Net income (loss) 51,314 40,716
Statement of Comprehensive Income    
Net income (loss) 51,314 40,716
Total other comprehensive income (loss), net of tax 1,468 (1,610)
Total comprehensive income (loss) 52,782 39,106
LAMAR MEDIA CORP [Member]    
Condensed Income Statements, Captions [Line Items]    
Net revenues 338,533 302,477
Direct advertising expenses 128,725 113,232
General and administrative expenses 66,790 59,206
Corporate expenses 15,933 15,303
Depreciation and amortization 51,489 49,230
Gain on disposition of assets (11,327) (1,836)
Operating income 86,923 67,342
Interest expense (income), net 30,067 24,530
Other expenses 3,142  
Income before income tax expense 53,714 42,812
Income tax expense (benefit) 2,307 2,008
Net income (loss) 51,407 40,804
Statement of Comprehensive Income    
Net income (loss) 51,407 40,804
Total other comprehensive income (loss), net of tax 1,468 (1,610)
Total comprehensive income (loss) 52,875 39,194
LAMAR MEDIA CORP [Member] | Lamar Media [Member]    
Condensed Income Statements, Captions [Line Items]    
Equity in (earnings) loss of subsidiaries (84,610) (65,334)
Interest expense (income), net 30,061 24,530
Other expenses 3,142  
Income before income tax expense 51,407 40,804
Net income (loss) 51,407 40,804
Statement of Comprehensive Income    
Net income (loss) 51,407 40,804
Total comprehensive income (loss) 51,407 40,804
LAMAR MEDIA CORP [Member] | Guarantor Subsidiaries [Member]    
Condensed Income Statements, Captions [Line Items]    
Net revenues 327,578 292,582
Direct advertising expenses 121,889 107,282
General and administrative expenses 63,999 57,162
Corporate expenses 15,648 15,038
Depreciation and amortization 49,689 47,274
Gain on disposition of assets (11,560) (1,836)
Operating income 87,913 67,662
Interest expense (income), net (1) (2)
Income before income tax expense 87,914 67,664
Income tax expense (benefit) 1,926 2,019
Net income (loss) 85,988 65,645
Statement of Comprehensive Income    
Net income (loss) 85,988 65,645
Total comprehensive income (loss) 85,988 65,645
LAMAR MEDIA CORP [Member] | Non-Guarantor Subsidiaries [Member]    
Condensed Income Statements, Captions [Line Items]    
Net revenues 11,835 10,541
Direct advertising expenses 7,396 6,343
General and administrative expenses 2,791 2,044
Corporate expenses 285 265
Depreciation and amortization 1,800 1,956
Gain on disposition of assets 233  
Operating income (670) (67)
Interest expense (income), net 327 255
Other expenses 0  
Income before income tax expense (997) (322)
Income tax expense (benefit) 381 (11)
Net income (loss) (1,378) (311)
Statement of Comprehensive Income    
Net income (loss) (1,378) (311)
Total other comprehensive income (loss), net of tax 1,468 (1,610)
Total comprehensive income (loss) 90 (1,921)
LAMAR MEDIA CORP [Member] | Eliminations [Member]    
Condensed Income Statements, Captions [Line Items]    
Net revenues (880) (646)
Direct advertising expenses (560) (393)
Operating income (320) (253)
Equity in (earnings) loss of subsidiaries 84,610 65,334
Interest expense (income), net (320) (253)
Income before income tax expense (84,610) (65,334)
Net income (loss) (84,610) (65,334)
Statement of Comprehensive Income    
Net income (loss) (84,610) (65,334)
Total comprehensive income (loss) $ (84,610) $ (64,334)