<SEC-DOCUMENT>0000950170-25-020355.txt : 20250214
<SEC-HEADER>0000950170-25-020355.hdr.sgml : 20250214
<ACCEPTANCE-DATETIME>20250214061626
ACCESSION NUMBER:		0000950170-25-020355
CONFORMED SUBMISSION TYPE:	SCHEDULE 13G/A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20250214
DATE AS OF CHANGE:		20250214

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LAMAR ADVERTISING CO/NEW
		CENTRAL INDEX KEY:			0001090425
		STANDARD INDUSTRIAL CLASSIFICATION:	REAL ESTATE INVESTMENT TRUSTS [6798]
		ORGANIZATION NAME:           	05 Real Estate & Construction
		IRS NUMBER:				721449411
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13G/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-58057
		FILM NUMBER:		25622922

	BUSINESS ADDRESS:	
		STREET 1:		C/O LAMAR ADVERTISING COMPANY
		STREET 2:		5321 CORPORATE BOULEVARD
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70808
		BUSINESS PHONE:		2259261000

	MAIL ADDRESS:	
		STREET 1:		C/O LAMAR ADVERTISING COMPANY
		STREET 2:		5321 CORPORATE BOULEVARD
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70808

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	LAMAR NEW HOLDING CO
		DATE OF NAME CHANGE:	19990716

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			REILLY FAMILY, LLC
		CENTRAL INDEX KEY:			0001041017
		ORGANIZATION NAME:           	
		IRS NUMBER:				000000000

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13G/A

	BUSINESS ADDRESS:	
		STREET 1:		PO BOX 66338
		STREET 2:		PO BOX 66338
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70896
		BUSINESS PHONE:		5049261000

	MAIL ADDRESS:	
		STREET 1:		PO BOX 66338
		STREET 2:		PO BOX 66338
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70896

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	REILLY FAMILY LTD PARTNERSHIP
		DATE OF NAME CHANGE:	19970613
</SEC-HEADER>
<DOCUMENT>
<TYPE>SCHEDULE 13G/A
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
    <submissionType>SCHEDULE 13G/A</submissionType>
    <previousAccessionNumber>0001193125-24-035199</previousAccessionNumber>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001041017</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <amendmentNo>28</amendmentNo>
      <securitiesClassTitle>Class A Common Stock, $0.001 par value</securitiesClassTitle>
      <eventDateRequiresFilingThisStatement>12/31/2024</eventDateRequiresFilingThisStatement>
      <issuerInfo>
        <issuerCik>0001090425</issuerCik>
        <issuerName>LAMAR ADVERTISING CO/NEW</issuerName>
        <issuerCusip>512816109</issuerCusip>
        <issuerPrincipalExecutiveOfficeAddress>
          <street1 xmlns="http://www.sec.gov/edgar/common">C/O LAMAR ADVERTISING COMPANY</street1>
          <street2 xmlns="http://www.sec.gov/edgar/common">5321 CORPORATE BOULEVARD</street2>
          <city xmlns="http://www.sec.gov/edgar/common">BATON ROUGE</city>
          <stateOrCountry xmlns="http://www.sec.gov/edgar/common">LA</stateOrCountry>
          <zipCode xmlns="http://www.sec.gov/edgar/common">70808</zipCode>
        </issuerPrincipalExecutiveOfficeAddress>
      </issuerInfo>
      <designateRulesPursuantThisScheduleFiled>
        <designateRulePursuantThisScheduleFiled>Rule 13d-1(d)</designateRulePursuantThisScheduleFiled>
      </designateRulesPursuantThisScheduleFiled>
    </coverPageHeader>
    <coverPageHeaderReportingPersonDetails>


      <reportingPersonName>Reilly Family, LLC</reportingPersonName>
      <citizenshipOrOrganization>DE</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>9000000</soleVotingPower>
        <sharedVotingPower>0</sharedVotingPower>
        <soleDispositivePower>9000000</soleDispositivePower>
        <sharedDispositivePower>0</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>9000000</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>8.8</classPercent>
      <typeOfReportingPerson>PN</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <coverPageHeaderReportingPersonDetails>


      <reportingPersonName>Kevin P. Reilly, Jr.</reportingPersonName>
      <citizenshipOrOrganization>X1</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>11818857</soleVotingPower>
        <sharedVotingPower>0</sharedVotingPower>
        <soleDispositivePower>2818857</soleDispositivePower>
        <sharedDispositivePower>0</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>11818857</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>11.5</classPercent>
      <typeOfReportingPerson>IN</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <items>
      <item1>
        <issuerName>LAMAR ADVERTISING CO/NEW</issuerName>
        <issuerPrincipalExecutiveOfficeAddress>C/O LAMAR ADVERTISING COMPANY 5321 Corporate Boulevard, Baton Rouge, Louisiana 70808</issuerPrincipalExecutiveOfficeAddress>
      </item1>
      <item2>
        <filingPersonName>Reilly Family, LLC
Kevin P. Reilly, Jr.</filingPersonName>
        <principalBusinessOfficeOrResidenceAddress>For each Reporting Person:
C/O Lamar Advertising Company
5321 Corporate Boulevard
Baton Rouge, LA  70808</principalBusinessOfficeOrResidenceAddress>
        <citizenship>The RFLLC is a Delaware limited liability company.  The other Reporting Person is a citizen of the United States of America.</citizenship>
      </item2>
      <item3>
        <notApplicableFlag>N</notApplicableFlag>
      </item3>
      <item4>
        <amountBeneficiallyOwned>See Box 9 on cover pages.
For Reilly Family, LLC ("RFLLC"), consists of 9,000,000 shares of Class B Common Stock, $0.001 par value per share (the "Class B Common Stock"), which are convertible into shares of Class A Common Stock, $0.001 par value per share (the "Class A Common Stock"), on a one-for-one basis.
For Mr. Reilly, includes: (i) 423,607 shares of Class A Common Stock, (ii) 11,362,250 shares of Class B Common Stock, 9,000,000 shares of which are held by the RFLLC, of which Mr. Reilly is the Executive Manager, 1,796,039 shares of which are held by Grand Pass, L.L.C ("Grand Pass") of which Mr. Reilly is the Manager and 566,211 shares of which are held by Ninemile, L.L.C. ("Ninemile"), of which Mr. Reilly is the Manager and (iii) 33,000 Common Units of Lamar Advertising Limited Partnership (the "OP"), which Common Units of the OP are redeemable by the holder for shares of Lamar Advertising Company Class A Common Stock after a holding period, or for cash at the general partner's option.  The Executive Manager of the RFLLC exercises sole voting power over the shares held by the RFLLC, but disposition of the shares requires the approval of 75% of the Managers of the RFLLC. The Manager of Grand Pass has sole voting and dispositive power over the shares held by Grand Pass. The Manager of Ninemile exercises sole voting and dispositive power over the shares held by Ninemile.</amountBeneficiallyOwned>
        <classPercent>See Box 11 on cover pages. Based on 87,937,722 shares outstanding of Class A Common Stock as of November 1, 2024.
For RFLLC, assumes the conversion of all Class B Common Stock into Class A Common Stock.  If the 9,000,000 shares of Class B Common Stock owned by the RFLLC listed above were converted to Class A Common Stock and all other shares of Class B Common Stock remained outstanding, the RFLLC would own 9.3% of the Class A Common Stock. Based on 87,937,722 shares outstanding of Class A Common Stock as of November 1, 2024.
For Mr. Reilly, assumes the conversion of all Class B Common Stock into Class A Common Stock.  If the 11,362,250 shares of Class B Common Stock, 9,000,000 shares of which are held by the RFLLC, 1,796,039 shares of which are held by Grand Pass and 566,211 shares of which are held by Ninemile, were converted to Class A Common Stock and all other shares of Class B Common Stock remained outstanding, Mr. Reilly would own 11.9% of the Class A Common Stock.  Based on 87,937,722 shares outstanding of Class A Common Stock as of November 1, 2024.</classPercent>
        <numberOfSharesPersonHas>
          <solePowerOrDirectToVote>See Box 5 on cover pages.</solePowerOrDirectToVote>
          <sharedPowerOrDirectToVote>See Box 6 on cover pages.</sharedPowerOrDirectToVote>
          <solePowerOrDirectToDispose>See Box 7 on cover pages. For Mr. Reilly, includes: (i) 423,607 shares of Class A Common Stock, (ii) 2,362,250 shares of Class B Common Stock, 1,796,039 shares of which are held by Grand Pass and 566,211 shares of which are held by Ninemile and (iii) 33,000 Common Units of the OP.</solePowerOrDirectToDispose>
          <sharedPowerOrDirectToDispose>See Box 8 on cover pages.</sharedPowerOrDirectToDispose>
        </numberOfSharesPersonHas>
      </item4>
      <item5>
        <notApplicableFlag>Y</notApplicableFlag>
      </item5>
      <item6>
        <notApplicableFlag>Y</notApplicableFlag>
      </item6>
      <item7>
        <notApplicableFlag>Y</notApplicableFlag>
      </item7>
      <item8>
        <notApplicableFlag>Y</notApplicableFlag>
      </item8>
      <item9>
        <notApplicableFlag>Y</notApplicableFlag>
      </item9>
      <item10>
        <notApplicableFlag>Y</notApplicableFlag>
      </item10>
    </items>
    <signatureInformation>
      <reportingPersonName>Reilly Family, LLC</reportingPersonName>
      <signatureDetails>
        <signature>/s/Kevin P. Reilly, Jr.</signature>
        <title>Kevin P. Reilly, Jr., Executive Manager, Reilly Family, LLC</title>
        <date>02/14/2025</date>
      </signatureDetails>
    </signatureInformation>
    <signatureInformation>
      <reportingPersonName>Kevin P. Reilly, Jr.</reportingPersonName>
      <signatureDetails>
        <signature>/s/Kevin P. Reilly, Jr.</signature>
        <title>Self</title>
        <date>02/14/2025</date>
      </signatureDetails>
    </signatureInformation>
  </formData>
</edgarSubmission>
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</DOCUMENT>
</SEC-DOCUMENT>
