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Net Sales Revenue - Reconciliation (Details) - BRL (R$) R$ in Thousands	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Net Sales Revenue
Gross sales	R$ 14,802,821	R$ 11,752,459	R$ 11,033,809
Present value adjustment	(4,984)		(20,620)
Returns and cancelations	(75,477)	(50,199)	(76,654)
Discounts and rebates	(15,695)	(6,589)	(9,807)
Deductions	14,706,665	11,695,671	10,926,728
Taxes on sales	(1,263,289)	(1,114,998)	(1,087,566)
Net sales revenue	R$ 13,443,376	R$ 10,580,673	R$ 9,839,162
Percentage of gross revenue from domestic sales related to the social contribution paid	2.50%

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- References

No definition available.

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- Definition

The amount of revenue from contracts with customers. A customer is a party that has contracted with an entity to obtain goods or services that are an output of the entity’s ordinary activities in exchange for consideration. [Refer: Revenue]

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Name IFRS
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-IssueDate 2018-01-01
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Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Name IFRS
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- Definition

The amount of gross revenue from domestic sales related to social contributions paid, as a percent.

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No definition available.

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- Definition

The amount of present value adjustment during the reporting period.

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No definition available.

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- Definition

The amount of deductions from revenue from contracts with customers.

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No definition available.

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- Definition

The gross amount of revenue from contracts with customers.

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No definition available.

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- Definition

Aggregate cash discounts and rebates given by the entity for goods and services sold to customers including, but not limited to, early payments of accounts due.

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No definition available.

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- Definition

Total deduction from sales during the period arising from returns by customers.

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No definition available.

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- Definition

The amount of taxes on sales.

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No definition available.

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